William Raveis Real Estate Hires New Marketing Director



“Our company offers a unique value proposition as the only luxury family-owned brokerage company offering real estate, mortgage and insurance services under one roof to guarantee our clients the best possible experience. As we expand, we continue to strive for what we can achieve, “said Ryan Ravis, co-president of WRRE. “We chose Lisa to continue to grow and refine our marketing efforts across all of our companies and to highlight our differentiating, high-tech and interactive approach. Lisa’s experience in global service marketing blends perfectly with our family business culture and our focus on innovation with personalization. “

In this new role, Carpenter brings in over 20 years of strategic marketing and consumer brand building experience. Previously, Carpenter served as Global Marketing Leader for the fast-growing IBM Global Consulting Services division, where she was responsible for creating and executing global marketing campaigns, building leads, leveraging a strong digital presence and focusing on exceptional customer service. Prior to IBM, she worked at PepsiCo as a senior brand manager in their drinks division, helping to launch and develop new brands. She has BSE from Princeton University, Master’s degree in Economics from Stanford University, and an MBA from Harvard University

“Raveis is one of a kind with an incredible leadership team, unrivaled corporate culture and unrivaled enthusiasm throughout the company,” Carpenter said. “For 47 years, they have grown steadily with single-minded intentions and established themselves as the best family owned real estate company in the country. They had the intelligence and perseverance to continue to aggressively expand their real estate market share as well as accelerate their sister mortgage and insurance businesses. I am delighted to contribute to the future and vision of this wonderful company. “

WRRE’s newest suite of cutting-edge technology and marketing services are designed to make home selling easier and faster. From lifestyle photography and personalized video agents to real estate website designs and social media support, and the all-new Raveis Automated Marketing Platform (RAMP), WRRE has created these industry-leading services exclusively for its channel partners.

WRRE recently launched a new patented universal marketing platform, RAMP, which brings together all of their state of the art marketing tools and technologies in one easy-to-use, mobile-optimized platform. RAMP enables channel partners to strategically list and sell a home in minutes, read real-time sales customer reports with comprehensive analytics, and easily track impressions, click-throughs and leads from their mobile devices. Using next generation technologies, RAMP makes the listing, marketing and sales process as simple and easy as possible.

“We’re constantly innovating real estate for the better, and RAMP is the smartest and fastest way to turn a listing into a sale,” said Ravis. “This shortens time to market, increases marketing power and provides full transparency to customers throughout the entire process.”

When William “Bill” Ravis founded the family business 47 years ago, he was the first real estate entrepreneur to identify agents as his main clients, realizing that this develops talent and gives his agents the best resources and services to grow their business. going to the next level is essential for success. Long regarded as a visionary in the real estate industry, Ravis has been at the forefront of innovation, technology and marketing, assessing the future of the industry and the current needs of his company’s trading partners and brokers.

William Raveis Real Estate, Mortgage & Insurance is the number one family owned real estate company in the Northeast, covering Florida, and the sixth largest independent real estate broker in United States, in accordance with RealTrends. William ravis, CEO and Chairman of WRRE, founded the company 47 years ago and turned it into a real estate hub with over 4,300 talented sales partners in 134 offices across eight states. In 2020, WRRE produced $ 16 billion in real estate sales, from $ 12.2 billion Last year. WRRE is the only privately held firm to offer mortgage and insurance services to its clients under one roof, thereby creating a seamless end-to-end customer experience. For more information visit raveis.com

Marnie Lane, [email protected]
Susan Criskey, [email protected]

SOURCE William Raveis Real Estate, Mortgages & Insurance


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