Why Leaders Need to Communicate in Real Estate – RISMedia |



Communication is primarily about creating a common understanding. Nowhere is this more important than in sales, where your ability to communicate and persuade is critical to your career success. Developing communication skills and speaking as a leader helps others to feel heard and understood. This is essential in order to be a leading manufacturer in a low-inventory market like the one we are in today. Communicating like a leader convince and educate your client to make an informed decision to hire you as their real estate specialist. But the benefits don’t end there. If you are a team leader, these skills will help your team members close more deals.

Become a leader in real estate

Many real estate agents lose the trust and interest of their clients when they communicate, tell and impress. It’s not your job to impress the client or tell them what to do. A real estate professional who is a leader, communicates, selling and convincing – encouraging the client to take action, providing him with valuable information and services when they need it.

Work with clients and give them the information they need, but explain it in a way that motivates them to take action. The information is factual, but the inspiration is emotional. Information gives people what they need, but inspiration pushes them to act on the information.

Ways to communicate and sell homes as a leader:

Focus on the listener, not yourself during the conversation
– Be energetic in finding solutions to their needs
– Tell stories instead of stating facts
– Inspire to action

How to inspire your team members to sell as a leader

If you are a team leader, you should do daily meetings with your team… Huddling is a way to share important information, make changes, and assign tasks.Sharing a strategy with the entire team on how to make simple changes in the way they communicate with potential clients and customers will help them close deals and also increase their credibility in the industry. All team members can benefit from this, including your admins who are not agents. When everyone communicates in a way that informs and inspires, you will be well on your way to building a strong and profitable team.

If you’re curious about what real estate coaching can do for you and your business, make appointment for a free business consultation with an expert analyst at Workman Success Systems. When you implement Worker Success Systems’ Proven strategies, real estate coaching can be the key to real growth for your business.

Verl Workman founder and Executive Director of Workman Success Systems (385-282-7112), an international consulting and coaching company specializing in building successful agents and teams. Contact him on Verl@WorkmanSuccessSystems.com. For more information visit


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