WFG’s MyHome solution engages borrowers in the real estate process, enhancing their experience



Since its founding in 2010, the national insurance company WFG has worked to develop the real estate, mortgage and title deeds sectors, increasing the efficiency and accuracy of processes and significantly improving the quality of customer service.

In a recent industry review, WFG Enterprise Solutions identified the main challenges for this multifaceted industry include:

  • Process inefficiency
  • Problems with communication, signing and closing
  • Data quality

Addressing these key issues is at the heart of WFG’s MyHome design and continues to be the driving force behind every improvement.

WFG Enterprise Solutions launched MyHome Exchange as a way to get borrowers to participate in the real estate process. It dramatically improves customer experience by providing a user-friendly, secure, and intuitive self-service ecosystem that increases operational capacity by reducing processing times for closing requests, eliminating duplication of transactions, and increasing lender throughput, resulting in more closed loans.

WFG MyHome is a complete end-to-end solution that supports the entire transaction process from data collection to closure. This ensures early and clear communication and greater transparency in resale and refinancing transactions. MyHome also streamlines the billing process and increases throughput by eliminating duplicate touchpoints, enabling proactive communication and facilitating the collection, storage and exchange of data and documents.

By connecting transaction participants and dramatically improving customer experience through greater convenience, security, transparency and intuitive self-service, WFG’s MyHome provides borrowers and buyers with an unparalleled experience.

This solution includes personalized communication with plain text, email and dashboard notifications. MyHome even warns participants about important milestones in a transaction so they are always up to date.

Focusing on products and technology solutions that improve customer service is a hallmark of MyHome, as well as of the Williston Financial Group as a whole.

Much of MyHome’s uniqueness stems from the process by which technology subsidiary WEST, part of the Williston Financial Group, develops enterprise solutions and technology products. The WEST product development process defines how WFG Enterprise Solutions and the rest of the WFG family interact with their customers and consumers.

WFG’s MyHome is complex, but its info wizard and dashboard are elegant and easy to use. This is the key to interoperability when combined with multiple LOS integrations as it greatly improves transaction efficiency. The secure online collaboration space that MyHome creates for transaction participants helps ensure full communication with the consumer in advance.

In fact, when a company sends MyHome WFG links to consumers to initiate a process, interaction and processing times are greatly improved, with data and document loading and follow-up in most cases occurring on the same day or the next day. This is a significant improvement over the previous process of repeatedly requesting this information by phone and email, which could take weeks or more to complete.

Going forward, WFG’s MyHome will play a broader and more central role in the evolution of digital closure.

Product snapshot: WFG’s MyHome automates manual processes to enable proactive communication, collection and sharing of data and documents, which improves interaction with consumers and other participants in real estate transactions.


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