Visionet Mortgage Analytics Helps Aspire Optimize Your ROI

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Visionet Systems, Inc., a global provider of technology services for the US mortgage, title and related industries, has developed a cloud-based mortgage data platform. According to a press release, the new technology has enabled Aspire Financial Inc to optimize its marketing expenses and streamline its lending operations, resulting in increased sales.

Aspire Financial has been committed to improving ROI through its marketing and sales platform. Reporting was done primarily through Excel for several disparate applications, resulting in significant FTE hours and time delays. Aspire was looking to expand its business outside of Texas and needed comprehensive data-driven strategies to enter new markets. Visionet has addressed the complexities of autonomous data environments by providing a cloud-based data platform for delivering streaming information across multiple systems, the company said.

Creating a unified data lake environment allowed Visionet to develop an analytic dashboard that included comprehensive KPIs covering each loan stage and status, marketing ROI to optimize costs, and projections to improve lead forecasts and loan conversion models.

“Visionet’s data competency provides actionable mortgage analytics, which in turn enables business units to make predictive decisions in a near real-time environment,” said Kevin Miller, CEO of Aspire Financial Inc.

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