USA Cricket Names Sistar Mortgage First National Team Sponsor



The 18-month deal also extends to the internal structure of women in the governing body.

USA Cricket Names Sistar Mortgage First National Team Sponsor

USA cricket

  • The company logo will appear on all US jerseys.
  • USA Cricket CEO Ian Higgins says the deal is the first of a “growing number of commercial partnerships.”

Sistar Mortgage has entered into a new 18-month partnership to become the first major sponsor of the US national cricket teams.

The Detroit-based mortgage company logo will be featured on the front of all US men’s, women’s, and youth’s kits.

Sistar Mortgage will also be the first-ever sponsor of a new program by the national governing body for women’s cricket for women, aimed at encouraging more women and girls to participate in sports in the United States.

The new deal, which will last until December 31, 2022, was announced at the Golden Gate Bridge in San Francisco.

Vinita Gandhi, chief executive of Sistar Mortgage, called the deal a “historic day” for the company.

“We are very excited about the growth potential of cricket in the United States, and our business shares many of the goals and vision articulated by USA Cricket,” she added. “We look forward to completing our own nationwide expansion plans as US cricket moves forward and makes cricket the main sport in this country.”

The deal took place almost a year after cricket in the United States. launched my first fundamental plan, pledging to become a full member of the International Cricket Council (ICC) by 2030.

Ian Higgins, Executive Director of USA Cricket, added: “This is the first of a growing number of commercial partnerships that are being created together as we continue to make progress in laying the foundation for the sport’s future growth.

“We know that Sistar Mortgage’s ideals resonate well with USA Cricket’s own goals and bringing the sport to the public through sustainable long-term growth strategies.”


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