Understanding the member’s path to stimulate the growth of your credit union




Costs: Free

Date: Tuesday, 22 June 2021

Time: 14:00 EST | 11:00 AM (Pacific Standard Time)

Prepared and sponsored by:

Data is useless if you don’t know how to mine it and find history in detail.

Your credit union has the ability to draw conclusions and make a positive impact on the lives of your members. Using the data you have, you can drive engagement, growth, and retention through well-thought-out, fact-based member experiences.

Understand your members and their needs to know what they need – today and tomorrow.

Join this webcast to find out how data analysis can be used to attract members and increase wallet share while strengthening relationships; including:

  • Identifying member frictions on the way to purchase
  • Understanding the data needed to improve the interaction with participants
  • How to recognize the data you need to create and deliver value and competitive advantage

We will conclude the webcast with a practical application of Anna’s ideas.

REGISTER! (Can’t attend? MORE REGISTRATION, you will receive an email with information on how to access the recording of the event)


Ann Legg | Founder and Director | PROSPER

THRIVE works with credit unions to create revolutionary relationships with members through organizational education, member-centric data strategies, and data maturity. Ann is an award-winning industry expert, author, educator, member-focused data strategist with an MBA in Credit Union Business Model. She worked with over 600 credit union executives to get started on her data journey. She recently published Big Data / Big Climb, the industry’s only data transformation guide and currently the text for the Southwest CUNA School of Management Data Analytics course. Ann is the lead faculty. Her work has been published in succession at international cooperative summits, making her the only professional credit union in the United States to do so.

In 2019, she successfully climbed Mount Kilimanjaro, the highest free-standing mountain on the planet, which served as the inspiration for her book.

John M. Deutsch | Managing Director of Financial Services Solutions | TIBCO

John leads efforts to develop market-leading enterprise data and analytics solutions for global banking, capital markets, payments, credit unions and insurance. He is a seasoned executive with a long and successful track record of creating and managing technology, marketing and sales programs that drive revenue, growth and profitability for software and services. Built on a solid foundation of product management, product development, and service delivery, John has led several industry consortia bringing together vendors and technicians to develop commercial interoperability standards. He is a graduate of the University of Southern California (USC) and Rutgers Business School.


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