This presentation raised $ 25 million for a real estate website to compete with Zillow



  • Localize has just raised $ 25 million Series C led by Israel’s largest venture capital fund, Pitango Growth.
  • The company has created a database of houses for a futuristic real estate listing website.
  • COO Omer Granot led Insider through a presentation to agents and buyers.
  • See more stories on the Insider business page

Fifty-five percent of people who bought homes during the pandemic regretted it… Enter Localize, an Israeli startup that wants you to make informed decisions in real estate.

Localize, which acts as a listing aggregator, data processing company and technology platform for brokers, earlier this month announced a $ 25 million Series C fundraiser led by Israeli venture capital giant Pitango Ventures with additional funding from Israeli bank Mizrahi -Tefahot. As a result of this round, the total capital raised by the firm exceeded $ 70 million.

Localize’s home search interface should feel familiar – especially to those who live in tight quarters and use scrolling. listing sites like Zillow as entertainment.

Home hunters – only in New York so far – can sort their searches into all the usual categories such as price, location, and size. But potential buyers can also search for homes based on a plethora of specialized data that Localize has gleaned from scattered public sources, from the total amount of direct sunlight to the likelihood that a new skyscraper will be built next to the building’s elevator status. …

Another important difference is the way the company connects housing seekers with agents. Rather than other listing sites that direct interested buyers directly to brokers, Localize’s software connects with potential buyers early on to make sure they’re looking for homes they legitimately want to buy. Only then does he feed them to the agent.

COO Omer Granot guided Insider through the presentation the company used for its final round.


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