Short Reviews: Impact 100 NYC, Loans, DaVinci Direct, AudienceFirst



Impact 100 NYC Opens $ 100K Grant Applications

Leaders on Impact 100 New York, The Women’s Charity Circle, dedicated to transforming New York City communities through lasting impact, has announced the opening of its 2022 grant application cycle.

The fully volunteer organization pools individual donations into impact grants and awards an innovation grant of $ 100,000 annually to at least one non-profit organization operating in five New York City boroughs.

Impact 100 NYC’s annual grant cycle consists of four phases. Completing the request letter is the first step in the grant application process. Applicants who meet the criteria are then invited to submit a full proposal. Grant Review Committees evaluate proposals and identify a short list of candidates for virtual or in-person site visits from Impact 100 NYC members. Finalists, selected by shortlisted grant review committees, vote by all members to select one or more grant recipients.

Impact 100 NYC will host a virtual briefing session at 10:00 am on September 15th. Online inquiries for inquiry letters will begin on October 13th and close on November 10th. Full details, including selection criteria, key dates and answers to frequently asked questions, can be found at BLOW 100 New York site on

In its first year, Impact 100 NYC announced $ 147,000 in grants in May 2021 to four New York City nonprofits, making its first innovation grant of $ 102,000 to the Fiver Children’s Fund, a comprehensive youth development organization that takes over 10 -year obligations to children from low-income families. communities throughout New York and Central New York.

For information on the grant application process, please email


Maggio is now President and CEO of DaVinci Direct

The two founders of DaVinci Direct reconcile their responsibilities and Stephen J. Maggio becomes President and CEO. Co-founder Tony Genovese becomes COO for the company in Plymouth, Massachusetts.

“We’ve been working on this transition for the last couple of years,” Genovese said. “Steve will take over my administrative responsibilities and his leadership will help us grow. I will now have the opportunity to play a more important role as Senior Key Account Strategist. ”

The founders also announced that William Valenzuela has been named VP of Accounts, Michaela Crossen has been named Account Manager, and Austin Houghton has been named Account Coordinator.

Founded in 2005, DaVinci Direct has two partners, Maggio and Genovese, each with 50% of the company. Both have a long history of fundraising, each with over 30 years of experience in the field.

Maggio was Senior Creative at Epsilon for 11 years, and Genovese was Senior Account Manager at LW Robbins when they met at Newport Creative in 2000 and began working together on social services and healthcare billing.


Feeding America first chooses the audience

AudienceFirst Media, a Moore company, announced that it was selected Feeding America® as a record broker and provide strategic management and data processing. AudienceFirst Media will provide strategic analytics and data manipulation techniques including file conversion, merge / cleanup, batch splitting and more.

AudienceFirst Media will work with Feeding America to create tactically targeted campaigns to increase donor and response rates using data manipulation techniques. Feeding America is the largest national hunger organization, providing food to 42 million people who may face hunger this year.

With a nationwide network of more than 200 food banks and 60,000 food pantries and nutrition programs, Feeding America is a foundation that provides food to charitable organizations and societies fighting hunger. Feeding America provides a source, saves and distributes food, creates opportunities for greater financial stability, and inspires people and politicians to help. The organization reported revenue of $ 3.5 billion for the fiscal year ended June 30, 2020, with a reported expense of $ 3.3 billion and a surplus of $ 262 million.


Issued interest-free loans in the amount of US $ 6.5 million

Trinity Church Wall Street in New York has announced interest-free loans totaling $ 6.5 million to meet the needs of non-profit organizations in New York. The Trinity Church Grant Loan Fund is administered by the Non-Profit Finance Fund (NFF) and provides interest-free loans to 12 Trinity grant recipients who work in the housing, homeless and racial justice sectors.

“From the continued COVID impact to months of delays in payments from the city government, nonprofits face constant and growing challenges in delivering the mission-critical programs and services they offer daily in New York City boroughs,” said Neil Coleman, CEO of Trinity Church. Wall Street Philanthropy. “These loans will give nonprofits a respite so that we can all advance our shared goals of ending mass incarceration and ending mass homelessness.”

Some loan recipients owe hundreds of thousands of dollars or even millions from the New York government. The fund has been designed with a simplified and expedited application process, allowing even small non-profit organizations with no previous loan application experience to access this funding.

About half of the loans go to organizations headed by people of color; According to the organization’s press release, these organizations have been underrepresented in many other COVID relief activities.

The NFF will conduct interested Trinity grantees with financial workshops and one-to-one training to help them build a sustainable financial future, and will interview grantees to understand their needs for additional loan funds and advisory support.


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