Seasoned Real Estate Marketing Veteran Betty Harborth Joins Prospect Real Estate Development Group



NEW BEACH SMYRNA, Florida., June 28, 2021 / PRNewswire / – Betty Molloy Harbourt, A 25-year veteran of the real estate industry, joined Prospect Real Estate Development Group (Prospect) as senior vice president of services development. She serves as a liaison for the Prospect portfolio. $ 1.6 billion in completed and unfinished projects throughout United Statesby working with private investors, REITs and family offices to deliver a high return on investment.

“Betty is a real estate expert and an industry that can continue to grow exponentially for Prospect,” said Richard G. Zahn, Sr., chairman of BCC Construction and Prospect, a fast-growing vertically integrated real estate development group with multi-family and multi-family projects. commercial developments throughout the country. “Clients and partners trust our team to deliver quality projects with exceptional dedication. A talent like Betty allows us to achieve this. We are proud to be on the team. “

Since joining Prospect in February, Harborth has led successful sales at the Palma Sola Bay Club, a Bradenton, Florida, a frontline condominium owned by Ave. Leveraging the availability and demand in a COVID-affected market, Harbourt developed a sales strategy that resulted in a record sell-off of all remaining inventory, including a pre-sale of 36 units under construction to be delivered next summer.

“Prospect is one of the most exciting development companies today, with an ambitious, experienced and forward-looking team,” said Harborth. “I look forward to continuing our national growth by bringing the quality and integrity of the Prospect brand to every project.”

In addition to working with clients and partners, Harborth leads all branding and marketing initiatives for Prospect-owned businesses, including BCC Construction, PCDG Construction, ZHT Aviation and National Supply. She brings to the team extensive experience in the rental and marketing of residential real estate, developing and implementing successful sales and marketing plans – from launch to sale – for more than 100 condominiums and apartment buildings across the country. Prior to joining Prospect, Harborth was Executive Vice President of Marketing South East Region and Executive Vice President of Marketing at Douglas Elliman. Texas

Prospect Real Estate Development Group is a national real estate investment and development corporation with over 25 years of experience in acquiring, building and developing projects throughout the country. Led by Zan and his wife, President and CEO Michelle Zahn, the company is based in New Smyrna Beach, Florida, with offices in Salt Lake City as well as Charlotte, North Carolina

Prospect Real Estate Development Group (Prospect) is a diversified, vertically integrated family owned real estate investment and development corporation. They purchase, build and develop residential properties throughout the territory United States… Prospect owns and operates businesses including New Residential and Commercial Building (BCC); repair (PCDG); website development (DEVCON); MEP, concrete, frame (DEVCON MEP); purchase (NationalSupply); and aviation (ZHT Aviation), which act collectively or independently in their coast-to-coast development projects.

MEDIA CONTACTS: Rachel Albritton | 502.905.5170 | [email protected]

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SOURCE Prospect Real Estate Development Group


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