Rocket Mortgage continues to penetrate the world of professional golf, and on Tuesday, the company announced that it has signed a sponsorship deal with LPGA Tour star Lexie Thompson.
Thompson, 26, will stand alongside PGA Tour players Ricky Fowler and Bryson DeShambeau as “golf ambassadors” for mortgage lender Rocket Companies Inc. in Detroit. (NYSE: RKT), a group of companies controlled by billionaire Dan Gilbert.
Financial terms of the deal were not disclosed.
According to a press release, Thompson, an 11-time LPGA winner with nearly $ 11 million in career earnings, will wear the company’s logo on his left sleeve on tour and represent the company alongside Fowler and Dechambo.
“I am honored to have Lexi on the Rocket Mortgage team and to use our partnership to demonstrate the value that women bring to the game of golf, our company and the mortgage industry,” said Casey Hurbis, Head of Marketing, Marketing divisions of Rocket Mortgage. , Rock Central, the message said. “She is a great personification of true professionalism and a role model for girls across the country who can draw inspiration from Lexi’s dedication and drive, from a young tournament-winning player to one of the most dominant players on the tour.”
Rocket Mortgage reported that just under $ 1 billion was spent on marketing activities in 2020. Professional sports accounted for about 30 percent of that total spending, according to Crain’s. previously reported…
“It’s an honor to join the Rocket Mortgage team, and I can’t wait to get started to shed light on our shared passion for innovation, break records and create positive change in our local communities,” Thompson said in his release. “Rocket Mortgage is certainly a leader in helping people achieve the American Dream, but I’m even more impressed with how they used their golfing position to make a real and lasting impact on the city of Detroit through their Changing Course Initiative. … I am honored to represent a company that is so passionate about its customers and community. “
Rocket “Change course” initiative is committed to providing Internet access to all Detroit residents.
The mortgage lender is the title sponsor of the Rocket Mortgage Classic, a PGA Tour event scheduled for July 1-4 at the Detroit Golf Club on the northwest side of the city.
The LPGA tour stops in the suburbs of Grand Rapids for the annual Meijer LPGA Classic for Simply Give event, which is slated for June 17-20.