The organizers of the big retail real estate conference return to Las Vegas with a new brand that no longer mentions shopping malls.
Innovating Commerce Serving Communities, presented this week by the International Council of Shopping Centers, will be holding an exhibition. December 5-7 at the Las Vegas Convention Center.
According to an email she sent on Thursday, the trade association “brings together industry representatives live and in person at the largest trading platform of the year.”
“Did someone say Vegas?” the subject line is declared.
His Las Vegas conference was known as RECon. According to press release on monday With the announcement of the group’s new name, “branded events, including RECon, will also be renamed to match the new ICSC brand.”
The rebranding comes as people increasingly shop online, and this shift only intensified during the pandemic as people worked from home or rarely went outside due to fears about the new coronavirus, as well as because that regular retail stores were temporarily closed last year due to the outbreak.
The conference industry in Las Vegas darkened last year after the pandemic and is only now starting to revive.