RealPage acquires G5, leader in real estate marketing optimization


RICHARDSON, TX – () – RealPage, Inc., a leading global provider of software and data analytics for the real estate industry, announced today that it has entered into a definitive agreement to acquire G5 Search Marketing, Inc. (“G5”), a leading clean company. is a provider of digital marketing, advertising and real estate analytics solutions. RealPage plans to combine the industry-leading G5 solutions with its end-to-end real estate platform, dramatically accelerating RealPage’s vision of optimizing marketing and ultimately improving rental conditions for its clients. The deal is subject to normal closing conditions and is expected to close in the third quarter of 2021.

The G5 serves over 8,300 properties and has a strong presence in the multi-family, senior living and self-service sectors. Since its founding in 2005, G5 has invested in a data-driven SaaS platform that uses machine learning to automate marketing decisions and scale customization. Customers are deploying the G5 to improve property efficiency, reduce tenant acquisition costs, and minimize tenant friction, resulting in higher net operating margins.

“We’re seeing a significant transformation in marketing as our customers move from focusing on lead generation to optimizing the overall tenant experience,” said Steve Wynn, CEO of RealPage. “It takes forward thinking to both measure and optimize a tenant’s ROI for our clients. RealPage is at the forefront of innovation in this area, driven by our acquisition of LeaseLabs in 2018. The G5 will help us take it one step further. Their AI / ML based decision making engine leverages a data platform to automatically optimize marketing strategies and improve operational efficiency at the PMC level. ”

Wynne continued, “We are thrilled to join forces with the G5 team and welcome them to the RealPage family. Over the past 15 years, the G5 has earned an exceptional reputation in the industry, an incredible team of technologists, engineers and marketers, and a rich culture that perfectly complements what we have created at RealPage. ”

Dan Hobin, CEO and Founder of G5, added: “We are thrilled to begin the next chapter of the G5 and times have never been better. The industry is undergoing a massive transformation and it is time for the next generation of marketing platforms and opportunities. I believe that together with RealPage we will become a leader in this sector and will set the quality standards for tenants and marketing optimization for many years to come. ”

RealPage plans to retain G5 employees and operations in Benda, Oregon.

About RealPage

RealPage provides a technology platform that enables property owners and managers to change the way people perceive and use rented space. Clients use the platform to gain transparency in asset performance, leverage analytics, and monetize space to generate additional revenue. Founded in 1998 and headquartered in Richardson, Texas, RealPage currently serves over 19 million units worldwide from offices in North America, Europe and Asia. For more information visit

About G5

G5 is the leading digital marketing software and services platform for apartment buildings. The G5’s mission is to empower customers to outsmart and surpass their competitors with smarter marketing, unrivaled marketing technology, and an extensive workforce that puts marketing efficiency first. Founded in 2005, G5 currently provides marketing solutions for over 8,300 websites in the US and Canada. Based in Benda, Oregon, G5 is backed by private investor PeakEquity Partners. Find out more at

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