Real Estate SEO Made Easy: 2 Areas to Focus on

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Optimizing your website for SEO can be a daunting task for many agents, but it is the key to driving leads to your business. Here are two easy ways to improve your website’s visibility.

New to the industry? Start with everything you need to know about the early decisions that will shape your career, including choosing a broker, researching your market, building an online presence, budgeting, getting leads, marketing listings, and more. If you are a team leader or broker owner, New Agent Month will be packed with resources to help your new hires navigate.

Search Engine Optimization (SEO) is the key to transforming your real estate website into a powerful lead generation system for your business. However, for many of us, the idea of ​​implementing all the SEO techniques required for a strong website presence is incredibly daunting.

Although this is the case seem complicated – it really doesn’t have to be that way. So, if you want to optimize your website and generate more traffic (which will eventually lead to more leads), here are two simple concepts you need to focus on.

1. Focus on the content of your website.

The first piece of the puzzle is your site itself. What content does your site have? What will push people there? And once they are there, what will be their experience?

To ensure a strong online presence, you need to create content for your website that offers price visitor. Writing blog posts and creating area guides, unit profiles, or FAQ pages that answer common questions are all ways to create your content.

Now that these people end up on your site, where do they go? The ultimate goal is to be able to generate leads through your website. This is why you want to think about how to direct your website visitors to lead collection forms that suit them.

For example, if they receive a message that they are moving to your area, offer them a downloadable resource in exchange for their email address and phone number as the next step.

2. Find out how to attract visitors there.

The second part of SEO is thinking about how people will to find Your website. Until your site starts to gain strength in the eyes search engines, this part of the process will take some effort.

You want to use things like social media, email campaigns, paid ads, directory sites, and forums to drive people to your site. My best advice for success here is to focus on promoting pages on your website that have been created specifically for the group of people you are talking to, rather than just nudging people to your home page.

As these pages start getting more clicks and interactions from different sources, search engines will start to notice this – and your site’s SEO performance will increase.

Keith Halbert – Director of Marketing at Bozeman Real Estate Group in Bozeman, Montana. Follow her on Instagram or Facebook



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