Premier Valley Bank Launches New Home Improvement Loan For Low- and Middle-Income Consumers

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Premier Valley Bank continues to support the community with affordable consumer lending at low rates as some national banks withdraw from consumer lending.

FRESNO, CA, July 29, 2021 (GLOBE NEWSWIRE) – Premier Valley Bank, backed by HTLF (Heartland Financial USA, Inc. – NASDAQ: HTLF), has unveiled its new Home Improvement Loan to help low- and middle-income consumers access borrowers for a much needed loan.

“We are proud to launch this new lending product to help the communities we serve,” said Lo B. Nestman, President and CEO of Premier Valley Bank. “We strive to meet the needs of our customers by providing access to those who need it most.”

The new home improvement loan is secured by the borrower’s primary residence. The loan term is 60 months, the loan amount is from 5,001 to 14,999 US dollars.

This new product is part of a broader initiative by Premier Valley Bank and HTLF to help consumers in need of credit. IN Forbes Best Bank significantly increased consumer lending in 2021 through the following:

  • Created a new popular Buy Local loan that provides a loan of up to $ 5,000 for incidental expenses or to complete your next project while shopping locally to support your favorite small businesses

  • Launched a new HELOC promotion in January 2021.

  • In January 2021, he launched a new special program for home equity loans in installments.

Premier Valley Bank’s decision to increase consumer lending came at a time when some of the nation’s larger trillionaire banks announced they would end lending, including ending HELOCs for new loan applicants or terminating their personal lines of credit.

“HTLF is a consortium of local banks in 12 states. We have the size and strength of a larger regional bank, but we work with local leadership and make decisions. This enables us to deliver the products and services our customers and communities need, ”said Kevin Karrels, Executive Vice President, Head of Retail Banking.

About Premier Valley Bank
Premier Valley Bank, a subsidiary of HTLF (NASDAQ: HTLF), is a public bank with over $ 1.2 billion in assets. Premier Valley Bank offers a full range of commercial and personal banking services in locations from the Sierra to the coast. For more information visit www.premiervalleybank.com or call 877.280.1863. Premier Valley Bank is a member of the FDIC and a peer housing lender.

About HTLF
Heartland Financial USA, Inc., under the HTLF brand, is a $ 18.37 billion financial services company. HTLF has banks serving communities in Arizona, California, Colorado, Minnesota, Iowa, Kansas, Minnesota, Missouri, Montana, New Mexico, Texas, and Minnesota. HTLF is committed to its core commercial business, backed by active retail operations, and provides a diversified portfolio of financial services including treasury management, residential mortgages, wealth management, investment and insurance. Additional information is available on the website www.htlf.com

CONTACT:
Nicole Lerma
Assistant Vice President, Marketing Specialist
559.256.6429
NLerma@premiervalleybank.com

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