DAYTONA BEACH, FL – NASCAR and Ruoff Mortgage, a full-service mortgage company with more than 70 retail outlets and a national online direct consumer services arm, today announced a multi-year partnership under which the company will be designated Official Mortgage “. NASCAR Partner ”.
CONNECTED WITH: Find out more about Official Sponsors of NASCAR
The ambitious deal includes the branding of motorsport’s most coveted property, Victory Lane. Starting with Watkins Glen International, Ruoff Mortgage will sponsor Victory Lane for Cup, Xfinity Series and Camping World Truck Series on all NASCAR-owned circuits. For the first time in 20 years, this outstanding brand has become available. NASCAR fans will love the fresh look of Victory Lane, which features Ruoff’s signature teal, navy and orange color palette, as well as a visual hint of their residential mortgage services, including their stair avatar and pitched roof design. Winning drivers will receive a warm welcome home message as they enter the newly renovated space.
“The world’s best drivers are competing to park their cars on Victory Lane, and we are thrilled to have Ruoff Mortgage part of this festive moment every weekend,” said Jeff Wolshläger, vice president and director of sales for NASCAR. “Victory Lane offers Ruoff Mortgage a highly visible position on the track and will provide tremendous accessibility to the brand’s most dedicated fans in the sport.”
Ruoff Mortgage, a family business based in Fort Wayne, Indiana, was founded in 1984. Ruoff Mortgage has experienced tremendous growth in lending and sales over the past few years, placing it in the prestigious Inc. ranking. Ranking America’s 5000 Fastest Growing Companies for 8 consecutive years. Through this multifaceted partnership, Ruoff Mortgage will expand its presence in sports and entertainment facilities nationally. The NASCAR agreement joins their extensive roster of over 50 partnerships, including the Indianapolis Colts, Andretti Autosport, Cincinnati Reds and Columbus Blue Jackets to name just a few.
“Today’s announcement is strategically aligned with our company’s brand. To become a Welcome (d) Home on Victory Lane, riders must be the fastest on the track and go ahead of the pack. Likewise, Ruoff’s goal is to continue to seek innovative ways to improve the mortgage process for our home buyers by providing them with the fastest and most efficient path to the finish line at the closing table, ”said Mark Musik, President and CEO of Ruoff. “We are proud to be a leader in mortgage lending and are delighted to introduce drivers, their teams and racing fans to Ruoff on Pobedny Lane.”
Under the Official Partnership, Ruoff Mortgage will engage the exclusive group of Official NASCAR Partners that make up NASCAR Fuel For Business. The business-to-business environment offers unique opportunities for many companies to avoid time and levels of corporate coordination to close tailor-made deals that help meet specific business needs.
To find out more about Ruoff mortgages, Click here…