MTV’s ‘Cribs’, once king of real estate television, returns to air

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In 2001, MTV aired a shockingly hilarious and raw episode of his celebrity home tour Cribs… The episode shows rapper Redman waking up on a mattress with no sheets, before showing the camera what he calls “exhibit A” – apparently a pile of rubbish on the floor under the window, covered in something like a broken second, hand-held office blinds.

The rest of the segment follows suit, with Redman wandering around his modest townhouse in Staten Island, showing off a ball of video game cables, his cousin sleeping on the floor, and the kitchen you can find on a tight budget today. Airbnb… The entire space exists somewhere in the range between a lesser fraternity home and a landing site for a recent middle-aged divorce. Finally, the segment ends with one of the most interesting moments in MTV history, as Redman reveals that while his doorbell doesn’t have a button, it still works, rubbing two exposed wires together.

Redman himself has disappeared from public consciousness today, but he was a rising star in the early 2000s. Hence, this segment is a poignant but delightful example of what has done Cribs so successful: Before social media and online video, “real estate pornography” (as this type of content was later called) contained several real surprises.

Now the question is whether MTV can bring that magic back to a world that has radically changed over the years.

This month, the youth network brought Cribs back from the first new episode will air on August 11… V statement when relaunched, the company called the original show “a pop culture phenomenon that revolutionized the celebrity home tour genre,” and announced that the first episodes will feature Olympian homes. Ryan Lochte, comedian Katie Griffin and household guru Martha Stewart.

In conversation with Wall street journal, show creator and MTV director Nina Diaz added that Baby cots “was the blueprint for these real estate shows and for the famous genre. ” MTV is betting that there is still demand for this product.

“People just crave [seeing] how others live and how the other half lives, ”added Diaz.

But it is easier said than done to capitalize on this demand.

Cribs debuted for the first time in 2000 and the basic concept was not revolutionary. MTV has been substantially updated Lifestyles of the rich and famous – which ran from the mid-1980s to the mid-1990s – with faster cuts and cooler music, and abandoned the British host.

In the much more compact media landscape of the early 2000s, the format proved out of place. Over the course of five years, MTV has filmed 13 incredible seasons, featuring the homes of nearly 200 celebrities. According to MagazineThe series peaked in the fourth season of 2002, when the episodes averaged 1.6 million views.

For the most part – despite the Redman segment – these episodes highlight the lavish entourage of stars like Mariah Carey and Snoop Dogg. Actor Jason Schwartzman once had a memorable episode when he took a tour of the Palace of Versailles as King Louis XVI.

Along with slightly later shows like Upgrade my car, Cribs the early 2000s captured the spirit of the early millennium – it was part of the transition period for MTV from the days of music videos and Beavis and Butt-head in a wall-to-wall reality show like My super sweet 16… And it happened when MTV was still arguably the brightest star in the pantheon of American youth culture.

However, everything has changed since then. Youtube launched in 2005, and Zillow launched in 2006. Together, the two sites have made real estate videos and content available to anyone, anytime. Later, in 2010, Instagram launched and officially kicked off the Age of Influential People, many of whom focus on disciplines such as interior design and luxury living.

More recently TEC So has become a landing point for influential real estate content, to the point that a 2009 song by rapper Ludacris has reappeared on the platform thanks to a verse that asks, “What the hell is in this room / what do you have in this room?” The song is often compared to a video of someone watching Zillow – the idea is that everyone is interested in learning about others’ home, and that the Internet can now satisfy that curiosity.

What does it mean to restart Cribs?

First, it assumes the show is competing in a media environment in which literally everyone is a potential subject. Cribsthe style of the content as well as the producer of the said content. Indeed, real estate meetings are often dominated by talk about how to produce video content, with well-known agents actually being the heads of the media. Los Angeles Super Agent Aaron Kirmanfor example, Tik Tok has over 73,000 subscribers. Montreal-based broker Tatiana Londono has nearly 2 million.

That is, back in 2000, MTV could count its competitors on one hand. The competition is almost endless today.

MTV, of course, still has access to the rich and famous, but even there it faces stiff competition. In recent years Architectural digest is constantly engaged in celebrity home tours on YouTube, and today the magazine has about 4.6 million subscribers to its channel. That’s roughly half of what MTV has, which is remarkable because the print edition is dedicated exclusively to homes and real estate.

Even more remarkable Architectural digesthome tours regularly garner millions of views, and videos are so popular that they have become a subject Saturday nightlife parody. (The parody was a message of wealth, but its punches were slightly softer than in the Redman episode. Cribs.)

On the other hand, not a single MTV YouTube video has reached 200,000 views in the past month. The vast majority have turned into small five-digit numbers. And when this reporter reached out to his brother and sister Z about MTV, the response showed that MTV had lost its privileged place in the minds of today’s youth.

This reporter’s conversation this week with his younger brother and sister. Credit: Jim Dalrymple II.

Cribs have experienced a number of different revivals over the years, including a version on Snapchat that began in 2017.

But thanks both to rock star content creators like Londono and Kirman and famous competitors like Architectural digest, this latest version will surely have a tough battle for the hearts and minds of American luxury real estate addicts.

That’s probably not a bad thing – more content can’t hurt viewers – but it also raises questions about what kind of real estate videos might exist today. Cribs was at its best when he used unexpected hesitations from a broken doorbell on Staten Island in one episode to a playful tour of the literal Palace of Versailles in another.

Years after Redman’s home crib tour, cultural edition Thrillist caught up with both the rapper and Cribs producers to see if the episode of insanity was actually real. It turns out there was.

“We didn’t close the joint,” Diaz recalled of the episode. “Every time people opened the door and received us this way. It was a surprise and [Redman] showed us around – there were dishes in the sink, pizza boxes everywhere, a piggy bank, his bedroom was a mess. “

This is a refreshing anecdote from a bygone era. And the question arises: today, in the era of endless treatment, any joint No to be in court?

Email Jim Dalrymple II



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