Mortgage365 Rebrands Its Direct Consumption Mortgage Loan


HIGHLANDS RANCH, Colorado, July 20, 2021 (GLOBE NEWSWIRE) – Mortgage365 is pleased to announce that it has changed the name of its Direct-To-Consumer (D2C) mortgage lending subsidiary to Finify ( This change will differentiate Mortgage365’s enterprise software as a service (SaaS) platform for financial services companies from the consumer mortgage business.

Finify combines the power of a fully digital mortgage with expert real-time loan advice based on the motivation and goals of the borrower. Committed to providing financial optimization for its borrowers both now and in the future, the Finify team is committed to continuing to introduce the most advanced technology to support borrowers at all stages of their lives. Finify powered by Mortgage365 is an integrated software platform built on proven Microsoft technologies and used by many financial services organizations.

“We are very excited about the rebranding because the separation of our two separate areas of business makes it even easier for our clients to work with us,” said Jason Sidig, founder of Mortgage365. “It’s important to note that our consumer customers won’t see any difference in the digital experiences and services they know and love. The name changes, but experience does not. ”

Current client clients will now receive documents, letters and other messages marked Finify, whereas they previously received documents from Mortgage365 Lending, LLC.

Lenders wishing to learn more about Mortgage365 should visit for information on the enterprise SaaS platform.

About Mortgage365
Mortgage365, based in Highlands Ranch, is a mortgage technology innovator dedicated to transforming the mortgage industry for lenders and consumers. Enterprise mortgage platform SaaS Mortgage365 brings together data, borrowers and lending groups to provide digital-first mortgage lending. The patented solution provides fast connectivity for banks and lenders and is built on the Microsoft Power Platform. Mortgage365 is a member of the prestigious Microsoft Startup Program… For more information visit:

About Finify
Finify is a digital-to-consumer direct credit (D2C) company that serves as the innovation lab for Mortgage365, providing real insights to deliver superior customer experience. Finify is currently operating in Colorado with plans to expand to other states later this year. The mortgage loans offered by Finify are issued by Mortgage365 Lending, LLC (NMLS # 1990091) dba Finify. For more information visit:

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