Kylie Jenner quietly announces the Kylie Baby brand

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Kylie Jenner went on a new business trip.

IN 23 year old star appears to have launched Kylie Baby, a brand of baby products, although it is unclear exactly what it will be selling.

BUT verified Instagram account appeared recently and was tagged by Jenner on her personal account on Wednesday, although the account has no posts, profile picture or brand information.

In what appears to be her brand announcement, Jenner shared a photo of her 3-year-old daughter, Stormi, enjoying the bath, pursing her lips sweetly.

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“Time to swim with @kyliebaby,” reads signature

Kylie Jenner appears to be launching a line of baby products called Kylie Baby. (Photo by Karwai Tan / Getty Images)

According to the United States Patent and Trademark Office Web siteJenner applied for the Kylie Baby trademark with the intent to create skin care products, hair products, and baby supplies such as strollers, cribs and more.

She also applied for the Kylie Swim trademark earlier this year, while she previously applied for the Kylie Body, Kylie Skin and Kylie Hair trademark.

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She also recently transferred 51% of her stake in Kylie Cosmetics to cosmetic giant Coty in a $ 1.2 billion deal.

While no further details have been announced about Kylie Baby, it’s possible that products from Jenner’s other businesses – like rose-scented bubble baths and Kylie Skin bath salts – may serve as indicators of what to expect from the line.

Kylie Jenner shares 3-year-old daughter Stormy with her former rapper Travis Scott. (Photo by Tommaso Boddy / Getty Images for Netflix)

Jenner has had a lot of familiarity with babies and the products needed to properly care for them, as she is also an aunt to nine other children in the house. Kardashian familywhile Caitlyn Jenner’s children from other marriages also have children of their own.

Earlier this year, Kylie Skin launched a line of hand sanitizers in which Jenner saw get backlash for “making a profit from the pandemic.”

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The item was advertised as “A quick-drying spray cleanser formulated with 80% alcohol to cleanse and disinfect hands without stickiness, while glycerin helps soothe and protect skin from dryness.”

Jenner’s representatives did not immediately respond to Fox Business’s request for comment.



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