Inside the stylish Blackberry Farm real estate and home design promotion



Perhaps because most Blackberry homes are not their primary residences, Bell says his clients are usually willing to have fun with their interiors. “The unique beauty of what we give our customers is the feeling they get when they stay on the Blackberry, but they keep it forever,” explains Bell. “We reproduce for them a Farm or Mountain with their rotation. We call this the Blackberry state of mind. “

It is important for the design team to attract regional talent. Bell employs local artisans and craftsmen from East Tennessee whenever he can, from visual artists and furniture makers to metalworkers and cabinetmakers. “We have a joiner here who is just as good as anyone in New York or Los Angeles,” he notes at one point.

One project that involved several local producers was the farmhouse Shai and Keith Weissman, who worked with their own design team. The couple from New York first came to Blackberry Farm in 2007 as guests and quickly fell in love with its aesthetic. In the end, they decided to build a vacation home for themselves and their twin daughters.

Olivia Steele’s light installation “Heaven is where I am” brings flavor to the Waismans Wine Cellar.

“Given our deep appreciation for the soul of Blackberry, and in particular for the sophistication and care they put into everything they design and build, we knew we wanted to work with Blackberry Design,” says Shai Weissman. “We wanted our home to pay homage to the many structures of the farm and match the overall aesthetic of the architecture, much of which we knew was designed by Keith Summerur. This team, working well together, has built a home that far surpasses anything we could have imagined. “

Construction on the 7,500-square-foot home began in 2018 as the new mountain drew to a close and the Waismans decided to integrate Mountain’s design elements into their own plan. This gives the home a more casual feel than other farms. Bell says, “It’s rustic, but with amazing art.”

Original Ceramics from McQueen prides themselves on their Waismans kitchen, which is similar in design to the rest of the Blackberry Farm.

Indeed, art consulting is the responsibility of the design team, and defining the work for the space was an important part of Bell and Fejer’s work. “We realized early on that art and color were very important to them,” says Feuer. “It affected the overall look.” Their walls are lined with vibrant and trendy pop art by artists such as Ashley Longshore, Jessica Lichtenstein, Andrew Saftel, Adam Greener and Mika Tajima.

Elsewhere, the cypress beams on the inside of the house have the same finish as the outside, resulting in an appearance – a common tactic for the Blackberry team. The floors are renewed (sustainability always comes first) and the lighting in the central room is minimal to allow modernists Lindsay Adelman device for maximum impact.

Bedroom in the Weisman estate.

Despite the almost extreme individuality of each private home, customers are often asked to incorporate the Blackberry foothills aesthetic into their mix. Waisman really wanted to have the same McQueen Potterymade in nearby Maryville, Tennessee that is being used on the farm for their kitchen is a popular request among Blackberry builders. While the development team is happy to accommodate these requests, they are making subtle efforts to differentiate the mother ship. “We made a special frosting for Waisman because we wanted it to be a Blackberry, but we also wanted it to be unique to them,” explains Feuer.


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