Indian textile giant to open headquarters in downtown south

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One of the world’s largest towel rental manufacturers, Terry Towel, is set to open its US headquarters in South Midtown.

India-based Trident Global Inc. signed a 10-year lease for 10,150 square meters of the eighth floor in the Brause Realty building at 320 Fifth Avenue.

The ownership was represented by the building’s exclusive agents Jonata Dayan, executive vice president, and Brett Weiss, senior attorney / tenant at Resolution Real Estate Partners.

New space Trident Global, Inc. will become the headquarters of the American division of the company, with a client base of more than 75 countries on six continents and includes such well-known brands as Ralph Lauren, Calvin Klein, Wal-Mart, IKEA, Macy’s, and JC Penny. The tenant who will move from 295 Fifth Avenue this fall was represented by Evan Margolin, vice chairman of Savills.

“We are delighted to welcome this distinguished leader of the textile industry to 320 Fifth Avenue,” said Melissa Brause, director of leasing at Brause Realty Inc. “Resolution Real Estate has done a great job marketing the full range of improvements and amenities that our building has to offer.”

Despite the pandemic, over 30,000 square feet of space has been rented at 320 Fifth Avenue in the past 18 months.

The building features high ceilings, sleek finishes, and recent health and wellness updates that include a 360-degree HEPA / charcoal lobby air purifier and self-cleaning elevator buttons with NanoSeptic technology that provide 24/7 surface cleaning and organic oxidation. pollutant. In addition, 320 Fifth Avenue has large windows with open windows and air conditioners with MERV 13 filters.

JONATA DAYAN

“The owner’s forward-thinking initiatives, combined with immersive virtual tours and social media promotions, have allowed 320 Fifth Avenue to remain successful throughout the pandemic. The building’s central location, high ceilings and ready-to-move-in premises will continue to attract a diverse mix of tenants as new offices and showrooms open, ”added Dayan.

Situated between 32nd and 33rd Streets, 320 Fifth Avenue is a 12-story 120,000 square meter office building with a refurbished vaulted lobby, completely redesigned lifts, refurbished floors and free bicycle storage for tenants.

The main tenants of real estate are Signal Products, which include the brands Guess, Nine West and Steve Madden – Panties Plus, as well as the international consumer goods company Almar Sales.

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