How to turn your real estate website into e-commerce



According to the USA commerce Internet retail sales have surpassed sales of conventional goods. This is one of the most important signs of a long-standing trend that will lead to electronic commerce in replacing traditional consumer purchases of brick and mortar. With the Covid-19 pandemic sweeping across all countries, online shopping is being encouraged more than ever to contain this scourge.

Now it is much faster and easier to shop and trade online. Today, there is no limit to how long people spend and use laptops, cell phones and computers for research, emails, purchases, and sales. This is a catwalk where you can shop and do business from the comfort of your couch.

As we continue to support and move closer to the e-commerce world, the real estate industry is not left out. After burning oil all night, you’ve found an informative niche for real estate. Luckily, you have created a website to showcase your skills and offer information to the general public. In 2016, e-commerce sales were nearly four times that of traditional retail in the United States. Such statistics indicate that electronic commerce it is a new way to trade the market.

Once you have a real estate website, it’s time to give it an idea to turn it into a reliable e-commerce website.

Here are a few steps you can follow to turn your real estate website into e-commerce.

  1. Make your site user-friendly

Digital statistics show that mobile surfing overtook computer browsing. Currently, more than 60% of all recorded website traffic comes from mobile devices. devices… In addition, when creating a real estate website, you have to go up a notch and consciously make the user interface more interactive. If you want to increase traffic and leads, consider optimizing your website for mobile gadgets.

  1. Simplify navigation

Navigation on your website refers to all the elements of the user interface that visitors use to access certain information on the website. Features include title navigation menus, filters, product categories, and site search. If your website limits the ability to create custom navigation paths, you have a great website that doesn’t work and can easily annoy your customers.

  1. Customization

If you are transforming your real estate website into e-commerce, you may need to think about the look and feel of the layout, aesthetics, iconography, and typography. Your website should have customization features that make it stand out. Don’t get hung up on using similar templates like in other thousands of stores.

  1. Offer the best content on your website

Digital marketing all about clicks. Numerous websites cover your brokerage business and you have to compete with them. How do you stand out from the crowd? Constantly create informative content that your aspiring traffic needs. Be diverse in your topics to cover a wide range of interests. For example, steps to turn a house over, why involve a lawyer before buying a home, etc. On the other hand, you can also offer lucrative information about some of your client’s areas of interest. This approach gives you a reputation as a real estate guru, hence you rank high on Google.

  1. Unique user experience

A well-designed user interface (UX) will come in handy for any e-commerce website as it plays an important role in ensuring that the website is intuitive, functional, easy to navigate, and user-friendly. All of these aspects interact to create a unique user experience.

To determine if your website is user-friendly, you need to check the following:

  1. Evaluate the user interface (UI) components
  2. Study the setting carefully
  3. Measure site performance

It’s not a bad idea to turn your real estate website into e-commerce because nowadays more and more people are switching to online shopping and buying various goods.


Agent image. (2020, May 7). How to turn a personal real estate website into a lead generation machine… The best real estate websites for Agents and brokers.

Altiussolution. (2020, October 14). What is the impact of e-commerce on the real estate industry? Altius Technologies.

May, B. (December 5, 2019). Setting up your ecommerce site for success… Forbes.

Moltz, B. (9 March 2017). How to add ecommerce to your business website… Business class: trends and ideas | American Express.

Wolfe, R. (June 6, 2018). The Impact of E-Commerce on Retail Real Estate | George Mason’s Real Estate Development Blog… Real Estate Development Blog | George Mason University.


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