How to Make the Most of Instagram for Your Real Estate Business – RISMedia |


As one of the fastest growing social media platforms in the world, Instagram has become an important place for companies from a wide variety of industries to focus their marketing efforts. Brands can showcase their voices and tell a story in a visual, interactive and engaging way, all while keeping in touch with their target audience.

In the real estate world, Instagram is a tool that every agent and broker should have in their marketing arsenal. With more 500 million daily Instagram users, this platform can quickly become a gold mine for attracting leads and growing your brand.

Whether you have an Instagram account for your real estate business or plan to create one to add to your current social media marketing strategy, here are some helpful tips to help you make the most of this platform.

Know your audience
One of the most important parts of any marketing strategy is knowing who your audience is and what content they want from you. Instagram stats helps you understand your followers by providing data related to your content, actions, and how your audience is responding to your brand.

Find out when they interact most with your content, who likes and saves your content, and even statistics on your individual posts, including who went to your profile. Not only will this allow you to view the demographics of a specific audience, but it will also help you determine how and when to tailor your content for that platform. After all, you want to give your audience content that will keep them coming back for more.

Bonus tip! Make sure you set up or switch to a Creator or Business account to take advantage of Instagram Insights.

Share educational content
A real estate agent’s job does not start or end with a deal. In fact, building a successful business requires much more than just knowing your market and a good listing description. Yes, you are here to help buyers and sellers buy and sell homes, but you should strive to be a resource your audience can depend on.

Not sure where to start? Visit RISMedia’s ACEsocial, a service that delivers tailored consumer real estate and lifestyle content directly to your social field, helping you stay the center of attention. Instagram’s new feature allows agents to post videos, infographics, and even article links specially designed to showcase your experience. This feature is free for Executive and Premium accounts.

By sharing educational content, you are providing yet another array of services not only to your current clients, but also to a wider audience filled with potential clients. This is especially true for agents who are focused on a specific niche, such as luxury real estate, home decoration, or home renovation. When you can share valuable and educational information on a specific topic, location, or other niche in the industry, you will stand out and quickly become a source of information.

Engage and have fun
Like any other social media platform, you are here to connect with potential customers and leads. But without talking, you have no chance. Staying engaged on Instagram can take many forms, from responding to comments to sending direct messages and running Q&A sessions on Instagram Live.

Stories and IGTV offer real estate agents the ability to share videos like virtual walks, home buying tips, and other educational content. These features also allow face-to-face communication, which is a great way to build trust and maintain your reputation as a practical resource. You can also use stories to conduct surveys, giving your audience the opportunity to interact with your profile while demonstrating your interest in what these potential customers will expect from the agent.

Since Instagram is an app with a lot of visual elements, you also need to make sure that what you post on your Stories, IGTV, and the photos and videos you post are engaging and interesting. Sure, you want your audience to know what you are doing and end up coming to you for your services, but you also don’t want to bombard them with boring sales pitch.

Highlight your business
You are on Instagram to market yourself and your services, and make connections that can turn into dollars. Use this platform to make your business stand out, whether it’s your latest ad, viewing a home for sale, or even linking to your website where potential customers can find out more about you and your business.

You can add links to your Instagram bio using special tools like LinkTr.eeto direct leads to your website, listings, market and community information, or even other social platforms. Be sure to let your followers know these links exist through message captions, stories, or direct messages.

To promote your ads, select some of your best and most attractive photos to post. Add some information from your listing description and be sure to include any unique or “salable” features such as a refurbished kitchen, large backyard, or pool in your home. Take it a step further and do virtual home tours live on IGTV, or record them ahead of time to share your stories later. This will give your audience the opportunity to enter your home in a relaxed and fun way. In real time, you can also answer questions in real time, increasing your engagement.

Be sincere and sincere
When you constantly brag about your business and services, you can appear crafty. After all, you are human and this is what your audience wants to see, especially the Instagram demographic. As you develop your content strategy, be sure to share interesting and engaging stories like client highlights, events happening in your community, and even a few selfies or personal victories. Be sure to do it professionally, but don’t be afraid to have some fun and show off your personality!

Whether you’re looking to join Instagram for your real estate business, or want to change your strategy to attract more leads and increase your engagement, these tips will help you make the most of this platform and unleash the full potential of one of the most popular social media platforms today. Don’t miss the opportunity to grow your business, increase your online activity and attract more potential customers!

Paige Brown is the content editor for RISMedia. Send her your real estate news ideas to

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