How Real Estate Agents Get More Leads on Instagram



Instagram is the perfect place for real estate people; he is great at showcasing real estate photography and virtual tours to attract leads and build a good client base for the realtor. Your current followers may be people with whom you have already sold your house; therefore, it is imperative for you to constantly increase your Instagram followers to drive sales and create excitement about the services you offer.

If you are wondering what will be an effective way to showcase a listing, as well as the best tips for attracting leads, what to post and which accounts will inspire you, then you’ve come to the right page. Read the article to learn how to increase sales and stay ahead of the competition.

Which features are ideal for your real estate business

Social media is a must for growing your business, but what are the top features you should be using on Instagram? Your Instagram should have a variety of beautiful posts and photos. Instagram continues to roll out new features; new feature – IGTV, which allows you to record long videos.

IGTV videos appear at the bottom of your bio and at the top of your posts; you should use this feature for virtual tours. This is a great opportunity for realtors, as you can integrate it with Instagram and you don’t need to gain more followers on other social networks.

Using IGTV for Virtual Property Tours

Many of your clients do not have time for travel or sightseeing. Placing virtual tours can also save you time. However, there are some steps you need to follow to make your IGTV videos look professional.

First things first; Whenever you start with IGTV, introduce yourself briefly so the audience can get to know about you. The purpose of the video is to show clients the property. Make sure your footage remains as stable as possible. You should start going outside and gradually step in, and then go to the front door so they can see the exterior of the house.

By creating a video, you can highlight a few important and good points or any bonus feature of the property. It will help if you see yourself as an expert in front of your potential clients. Therefore, highlight the following points:

  • Take time to answer a frequently asked question
  • Show the surroundings around the ad.

Use the best Instagram moments

Instagram Highlights allows you to store as many stories as you want on your profile. We recommend that you keep at least one Instagram selection in your profile. Should it be about you, or consider choosing a GIF, photo or meme to tell your followers more about your personality.

Take advantage of the location function.

As a real estate agent, you should capitalize on this and use it to celebrate your city. Location tagging improves discoverability because users are more likely to search for the business or service they want by location or city tags. Be sure to mark this specific location where the property is located.

Use Instagram multi-photo function.

The Instagram multi-photo feature is a great business initiative. This allows ten photos to be used in one post. This is truly the perfect opportunity for a real estate agent to flawlessly showcase every room, backyard and exterior. This collection will give you a better understanding of the property. Be sure to use a wide-angle shot of the dining room or any other part of the house that cannot be captured in virtual videos.


We recommend that you share posts on Facebook and other platforms to maximize your reach. If you don’t have time to organically expand your audience, you can buy followers on instagram from Buzzoid; A trusted seller committed to providing you with quality followers.

Show targeted ads

It would be best if you reach the right audience through your real estate Instagram. Enlarge your About Me post or list post to get more attention. You can only promote messages or run ads if you have a business account. If you have a personal account, create a business account to create a separate professional account for the company.

A business account allows you to track information from ads to improve existing ad campaigns. Make sure your ad reaches the maximum number of people as more people watch your video; the more significant they are, the more likely they will take action.

Use user-generated content

User generated content is a great and convenient way to build brand awareness and drive engagement. You must have an interesting audience. If your users aren’t reading and interacting, it’s pointless for you to have an account.

People are more likely to interact with your service when they see other people leave comments for you or interact with you. User generated content is more effective than any other medium because it gives credibility to what people have used and experienced your services.

Posted on June 6, 2021


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