How is the market? Looking for a great career? Consider Real Estate – The Ukiah Daily Journal



The pandemic has forced a fair number of people to rethink their career options, either out of necessity after being laid off or because the disruption of COVID-19 has given them a new perspective and their current job simply no longer does it for them.

While the published unemployment figures suggest that there are not many jobs, I see signs of the need for help all over the city. At some point, the over-generous unemployment checks from the government will end and people will have to return to work. Are you ready to make a change? If so, you may want to consider a career in real estate.

A realtor once told me, “Real estate is the easiest low-paying job you can find. Of course, if you’re willing to work hard, this is also one of the best high-paying jobs. ” If you want to come to work, have coffee, chat with coworkers and wait for the phone to ring, you can make $ 5,000 a year (half of which you spend on your coffee habit). If you don’t really need to make a living, this is a fun way to pass the time.

On the other hand, becoming a realtor can be a good way to make a living. Depending on the market, your income largely depends on you. If you want to make about $ 250,000 a year, be prepared to start early and finish late. Sometimes you need to work evenings and weekends. Sometimes you have to iron out with unpleasant salespeople or frustrated customers. But if you genuinely like people and are interested in helping them achieve their goals, most of the time you will get up eagerly every morning to go to work.

You don’t need to have a college degree to sell real estate, but you do need a license. On average, it takes about six months to take classes and pass the license exam. To find out more about this, visit any real estate office in the city and they can point you in the right direction. Obtaining a license is easy. Finding a real estate office that will hire you is also easy. However, finding an office that can support you in transforming the memorized facts you need to obtain a license into useful information and a path to success is harder.

Not all offices have the resources or the desire to support new realtors. Since it is relatively easy to obtain a license, real estate brokers see many people entering the profession. However, we also see that most of these people leave after a year or two. I confess that if I see a chatty coffee drinker who comes in late and leaves early, I am less inclined to serve as a mentor.

However, when I see a new agent asking questions, doing research, and investing time, my management team and I get to work supporting that person. In any transaction, agents have to sort through hundreds of documents. Having someone who can point you to what you need saves time and builds self-confidence. Knowing the intricacies of a successful listing presentation, knowing what questions to ask potential buyers, knowing which inspectors to call, knowing the lender’s work schedule and many other questions are much easier with the help of a mentor.

And an experienced realtor knows how to turn an ad into a sale and how to streamline the buying process so that buyers only see the property that suits their needs. Finally, experienced realtors can help new ones promote themselves. Successful realtors don’t hesitate to tell friends and family what they do for a living. Relationships are everything. It turns out that helping people get what they need is not only the right thing to do, but also the best strategy for a successful business.

If you have any questions about property management or real estate, please contact me at or call (707) 462-4000. If you have an idea for a future column, please share it with me and if I use it, I will send you a $ 25 gift certificate to Schat’s Bakery. To view previous articles, visit and click “How’s the Market”.

Dick Seltzer is a real estate broker who has been in the business for over 45 years.


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