Gone are the days when land investors relied solely on the practical advice of real estate agents. You now have a wealth of information at your fingertips that essentially eliminates the need for a traditional real estate agent. This is where geographic information systems (GIS) come into play. GIS is a framework for collecting and analyzing data to create multi-level cartographic displays. Real estate agents can apply GIS to their online systems to show potential buyers important information, including flood risks and land quality. With this information at hand, investors can anticipate potential problems that could ruin their investment. To stay ahead of the online competition, real estate agents need to grow. Below we describe how real estate agents use GIS to improve their services to end users.
GIS, history of origin
If we go back to the 1960s, we find that Roger Tomlinson was the first person to invent geographic information systems. He created the first computerized GIS system that was used to map land information in Canada – it is still used today when it comes to land mapping. It was originally used to save analysts time, but today it has far surpassed it. We will now move forward and get to the mid-90s. Companies began experimenting with GIS and finding ways to help them. Although Tomlinson sadly passed away in 2014, his GIS creation and advances in this area are still being used and improved today, which is a great tribute to the geographic superstar.
GIS allows customers to see ‘what kind’ going on in the area and ‘where is it going. By narrowing down the search options, agents can help clients find the property that best suits their needs. For example, a client might want to know where the routes to schools and workplaces are. With the help of GIS, real estate agents can provide more detailed information on routes, including information on traffic and upcoming road developments. The more information an agent can provide, the more likely they are to close the deal and leave with satisfied customers. With the help of GIS, customers can access aerial maps of the area and reveal multi-level information, including access to shops, entertainment venues and nearby transport junctions. Shoppers are often looking for an option that is stress-free and offers convenience. If you want to move to another country, you can find out important information before obtaining a residence permit by investment, for example in Malta.
Land sales data
When a buyer has a specific address in mind, it is much easier to find information about how much it costs and which area. Identify trends in the valuation and depreciation of this area, according to industry experts, in a conversation we had with the team at maltase… With GIS, buyers don’t need to know the address. Potential buyers can set desired parameters and find parcels based on land data. By viewing land data, shoppers can narrow down their search based on zip code, average prices, and area. Giving clients access to this information means that the real estate agent is nearing completion and does not need to waste time answering simple questions.
Improved communication between agents and customers
Communicating in the tech world is easier than ever before through email, social media and live chats. When sending a text message, it can be difficult to display information and create a clear image of property and area. Now, with the introduction of GIS, real estate agents can save time by submitting visuals. The client and agent can tag the map and write notes that can be discussed further.
Mobile on demand
Real estate agents are not tied to their desktops, so they need the ability to take their GIS software with them while they travel abroad to meet with clients and conduct an appraisal. Some GIS systems are integrated with mobile applications, allowing users to use their mapping systems on the go. Accessing data on the go is very useful as it allows the agent to accurately and real-time answer any question that might arise during the viewing.
Find land and real estate
The priorities of potential land buyers have not changed for years – investments depend on land and location. Traditionally, this would have involved manually searching data and estimates to narrow the search, so that you had to guess which investment would be more appropriate. However, with GIS, you can completely eliminate the guesswork by providing clients with accurate information on potential land at the click of a button. In addition, GIS helps provide information on wetlands, average prices, and census data that can affect whether a purchaser will invest.
Read also: GIS for optimizing land use
The future of GIS in real estate
As the GIS application continues to grow, real estate agents will discover more and more advantages for analyzing today’s real estate market. Some local governments invest heavily in the development of GIS, so that you can more effectively survey land. Technological developments will continue to improve the details provided by GIS to go beyond basic needs such as school access and transportation. Despite the fact that GIS has been around for a long time, some industries are just beginning to discover it. Therefore, its growth is still optimistic.
People are constantly looking for customer convenience and expect to be greeted by technology in every sector. Real estate agents need to keep up with current advances. The use of GIS brings the seller and the buyer closer together in the age of technology.