EXp World Holdings announced on Thursday that it has teamed up with mortgage provider Kind Lending launches new consumer lending platform.
The new platform is named SUCCESS Lending, which makes it part of the SUCCESS Enterprises brand, a 124-year-old company. what eXp acquired last fall… According to the two companies, the project “will engage credit experts currently working with leading eXp agents to provide lending solutions to consumers involved in the home buying process.”
Glenn Sanford, founder and CEO of eXp World Holdings, added in a statement that they are “taking a collaborative approach to home lending that will bring together an ecosystem of experienced real estate and mortgage professionals.”
“Our agents are looking for a synergistic mortgage solution that will provide greater efficiency and clearer communication for their clients,” continued Sanford. “SUCCESS Lending was formed to meet this need.”
The companies described the project as a “joint venture”, meaning that SUCCESS Lending is a collaboration between two independent entities, not an acquisition or merger.
EXp World Holdings is, of course, the parent company of eXp Realty, a virtual brokerage company that has seen rapid growth in recent years… The company also made a number of acquisitions, including Showcase IDX and virtual environment creator VirBELAand recently in partnership with business guru Grant Cardone…
California-based Kind Lending was founded in 2019 and, according to a statement Thursday, has provided nearly $ 4 billion in loans in its first 12 months of operations. The company says it is using “technology and process efficiencies” to “reinvent” the mortgage lending process.
Glenn Stearns, Founder and CEO of Kind Lending, expressed excitement about the partnership in a statement Thursday and said that, in his opinion, “eXp Realty shares our core values of community and service.”
“We are delighted to be teaming up with a company recognized as the titanium of the industry with strong leadership and financial performance,” he added. “The cultural alignment of our two companies is at the heart of innovative business models and creating better customer experiences.”