ERA® Real Estate expands its presence in Texas by joining Brawn Sterling Real Estate

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Brokerage boutiques owned by women serve the growing Dallas-Fort Worth metro

August 26, 2021 // Franchising.com // Madison, NJ – ERA® Real Estate, the global leader in franchising within the Realogy family of brands, announced today that Brawn Sterling Real Estate, based in Midlothian, Texas, has joined the ERA® brand.

Broker / owner Erica Texada founded the company in 2016. The brokerage currently serves North Ellis County and the Dallas-Fort Worth Metroplex. The firm’s 16 agents generated nearly $ 26 million in sales last year.

Midlothian, with a population of 35,000, is the center of the fast-growing southern suburb of the Dallas-Fort Worth metropolitan area. The population of this area has doubled since 2010, according to Midlothian Economic Development. It remains a highly desirable place for semi-rural life, business expansion and workforce development. Midlothian is home to Google’s new data center, the health and wellness brand Sunrider Manufacturing R&D and manufacturing center, and the new Midlothian Methodist Medical Center, a five-story 80-bed hospital.

Details:

  • Texada will use the ERA® Learning Platform to help increase agent productivity with a focus on listing and making the most of ERA’s marketing and listing tools.
  • ERA’s portfolio of products, including RealSure®, ERA Moves and the Customer Support Program, will help differentiate the firm in the Midlothian market.
  • Texada started her career as a bankruptcy and foreclosure analyst before moving into the real estate sector; financial consulting plays a central role in the firm’s value to clients.
  • The average selling price in the market is approximately $ 383,557.
  • Known for its very diverse team, the firm serves a large percentage of clients moving to the area for work, and also relocates buyers from Dallas and Fort Worth looking for more space outside of the city.

Quotes:

“Erica’s strong entrepreneurial spirit has been instrumental in her success as a business owner. In an effort to secure a path for her future growth, she has sought to team up with a partner equally interested in her success, and we’re thrilled to be in her corner as a brand partner. With support for complex systems, turnkey technologies and proven training programs, Erica can focus on building her business her own way. ”
– Sherri Chris, President and CEO, ERA Real Estate

“Running a business is incredibly rewarding, but in order to take my company to the next level, I needed the support of a global brand with strong local connections to move me forward. As a member of the ERA network, which works closely together, our firm will have access to best practices and analysis from across the country. We are particularly pleased to create cross-references with our ERA colleagues around the world as we find more and more people moving to the area. ”
– Erica Texada, Broker / Owner and CEO, ERA Brawn Sterling Real Estate

SOURCE ERA Real Estate

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