The new media company that would combine WarnerMedia and Discovery has a name: Warner Bros. Discovery.
David Zaslav, the chief executive who will manage the combined companies if the merger is approved by regulators, announced the name at a Tuesday meeting with WarnerMedia employees in Burbank, California.
At the event, Mr. Zaslav said that the name Warner Bros. will be in the spotlight because the studio, founded in the silent era by the immigrant brothers Harry, Albert, Sam and Jack Warner, has produced “the greatest content since the last 98 years.”
“At the end of the movie,” he said, “you see the word ‘Warner Bros. “It is imprinted in each of us.”
At the first opportunity to introduce himself to his potential employees, Mr. Zaslav, who has led Discovery since 2007, spoke to WarnerMedia CEO Jason Keelar from the stage. Stephen J. Ross Theater on the Warner Bros. lot.
The two executives did not mention the future of Mr. Kilar, who hired a team of lawyers to agree on its withdrawal from company. Mr. Kilar told WarnerMedia staff at a virtual event last week that he will remain in office until next year. Tuesday’s event came two weeks after AT&T announced the spin-off of its WarnerMedia division – home of HBO, CNN and Warner Bros. combine it with Discovery Inc…
Mr. Zaslav spoke about growing up in New York and how he broke into the media business. He also spoke rave about CNN and mentioned several HBO shows he said he recently watched, including the crime drama The Mare of Easttown, the 2001 World War II miniseries The Brothers, and the 2000s show. years, the action of which takes place in the world of entertainment, “Entourage”.
Mr. Zaslav noted that he will be able to greet several WarnerMedia employees. But his conversations with them – and with Mr. Kilar – would have to be limited. Until the merger is approved, which will take about a year, Discovery and WarnerMedia will treat each other as competitors.
A temporary Warner Bros. logo was unveiled at the meeting. Discovery with a new slogan: “What dreams are made of.”
This is a variation on a line from Shakespeare’s The Tempest, which appeared at the end of The Maltese Falcon, a Warner Bros. 1941 directed by John Huston with Humphrey Bogart as private detective Sam Spade.
“This is one of my favorite films,” said Mr. Zaslav.