Courtney Graham, Princeton mortgage CMO, will speak at the annual Engagement.marketing June 17. Graham will join Bill Dallas, the president America finance mortgage, on a panel titled “Winning the Hot Shopping Market.”
Graham, 2020 HousingWire Woman of influence, led the creation of the partnership channel at Princeton in 2019. This channel builds and strengthens relationships with organizations and employers as a source of leads and provides an additional revenue stream for Princeton Mortgage. In its first year of implementation, the affinity channel was a key factor in the company’s record performance, as early adopters included several Fortune 200 companies and a federal entity.
Graham’s vision and influence were the driving force behind the overhaul of Princeton Mortgage’s rebranding and entry into the national market, reflecting 50x growth in a two-year period.
Beyond Graham, HousingWire Engagement.marketing The event will feature specialists specializing in the specifics of mortgages and real estate in the purchase market. While appetite for refinancing loans is projected to decline in the second half of the year, a huge demographic wave of first-time homebuyers is eager to join the market – provided they can find a home to buy.
The challenges of helping consumers become homeowners in this housing market is why we have developed all-view-to-buy marketing. Some of our activities include:
- Understanding the current market
- Marketing to reach a diverse audience
- Specific sessions on LinkedIn, Instagram, Clubhouse, and TikTok
- and more!
A well-known coach-speaker will speak at the event. Rene Rodriguez… Rodriguez, CEO Volentum and the creator of the AMPLIFII Influencer, will give a hands-on workshop on how to practically apply its patented AMPLIFII formula for maximum impact. Participants will receive immediately applicable skills that they can use in their daily work.
Other speakers include Doug Duncan, head economist Fannie Mae, Bill Dallas, the president America finance mortgage, Brian Covey, vice president credit, and more. Daytime programming focuses on social media, with Chelsea Peitz discussing Instagram, Judy Fox discussion LinkedIn as well as Club, as well as Scott Betley (also known as that mortgage guy) talking about TEC So…
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