Rooted Real Estate today announced its partnership with Side, the only real estate technology company that exclusively partners with high performing agents, teams and independent brokerage firms to transform them into market leading boutique brands and businesses.
SALINAS, CA (PRWEB) Aug 30, 2021
Rooted real estate today announced its partnership with Side, the only real estate technology company that exclusively partners with high performing agents, teams and independent brokerage firms to transform them into market leading boutique brands and businesses. The alliance ensures that Rooted Real Estate, a firm with a personal mission to help buyers and sellers build their future, operates on the most advanced platform in the industry.
Rooted Real Estate was founded by Eric and Ana Caballero, who specialize in dealing with buyers and sellers and helping families select and develop land on the California Central Coast. Eric Caballero has won numerous sales awards and is ranked in the Top 1% of Realtors® in Northern California. Ana Caballero’s industry certifications, her extraordinary technical expertise and strong understanding of social media have given her clients a distinct edge in a rapidly evolving industry.
Caballero founded Rooted Real Estate to fill a gap in the local real estate market. As indigenous people, they are more connected to the Central Coast than agents who are not, and their clients benefit from their regional experience. They believe there is nothing more powerful than being able to put down roots, and helping people do that is the specialty of Rooted Real Estate. The team is fluent in English and Spanish, often works with Hispanic families and serves, among others, Prunedale, Soquel, Aptos, San Juan Bautista, Capitola, Watsonville, Salinas and Marina.
This partnership with Side ensures Rooted Real Estate remains at the forefront of the emerging real estate market while continuing to deliver premium services to its clients. Side works behind the scenes supporting Rooted Real Estate with a unique brokerage platform that includes proprietary technology, transaction management, branding and marketing services, public relations, legal support, lead generation, supplier management, infrastructure solutions and more. In addition, Rooted Real Estate will join an exclusive group of third-party partners, connecting to an extensive coast-to-coast network.
“We created Rooted Real Estate because we were born and raised in the Central Coast and we are committed to helping families establish their own roots,” said Ana Caballero. “We believe everyone should have a chance to become a homeowner,” added Eric Caballero, “and we are committed to empowering our clients to build a solid foundation in the communities they like by using a combination of the latest technology, in-house marketing and old-fashioned customer service.”
Side is led by experienced industry professionals and world-class engineers who develop technologies designed to improve agent productivity and customer service. Building on its conviction that home ownership is a fundamental human right, Side is committed to improving the public good by providing high performing real estate agents, teams and indie brokers with the best system, support, service, expertise and results.
About root real estate
Rooted Real Estate was founded by Eric and Ana Caballero, two Central Coast natives with deep regional connections and 32 years of experience in the real estate industry. By engaging with each local community inside and outside, the team knows exactly where and how to help families take root, supporting them every step of the way with their knowledge and guidance. In addition to serving buyers and sellers, Rooted Real Estate specializes in land development and new home construction. To find out more visit http://www.rootedrealestate.com…
Side transforms high performing agents, teams and independent brokerage firms into successful 100% agent-owned businesses and boutique brands. Side exclusively works with the best agents, providing them with proprietary technology and a top-notch support team so they can be more productive, grow their business and focus on serving their customers. Side is headquartered in San Francisco. For more information visit http://www.sideinc.com…
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