Commercial real estate firm joins global firm and opens downtown Wilmington office



The Efird family has been in real estate for over half a century. Frank Efird Sr. founded the company in 1965 to build homes in New Bern and Craven County.

Efird bought a 1,200 acre farm near New Bern in 1967 that became River Bend Plantation, and in 1980 it became River Bend City.

Frank Efird’s son, Frank Efird Jr., currently runs the family-owned commercial real estate business that recently became a franchise to global commercial real estate firm SVN and opened an office in downtown Wilmington.

Standing behind a bar at 6 Market Street, in what Efird Jr. describes as a commercial real estate “digital café” that serves as an office for SVN | Efird Commercial Real Estate, Efird Jr. said SVN provides opportunities for future growth.

During the pandemic, he said, “I was looking for opportunities to grow our commercial real estate business, and some of that goes from the home office where I worked during COVID to the next step, and this is the next step.”

Efird Jr., Managing Director of SVN | Efird Commercial Real Estate added: “When I joined the franchise, it opened up a whole new world of networking … so now I am part of an international franchise with 200 offices and over 1600 brokers.”

Already, Efird Jr. has become a national client seeking a job in Pender County.

The Wilmington SVN franchise currently employs six people and is looking for new brokers.

“We are in growth mode,” said Efird Jr., and interested brokers will receive training at 6 Market St. and get access to SVN technology.

“As the SVN brand grows around the world, we are partnering with market leaders who share our vision of a collaborative, open approach to commercial real estate,” said Kevin Magiacomo, SVN President and CEO, in a press release. «SVN | Efird Commercial Real Estate is another strong addition to SVN and we look forward to rapid growth in SVN’s presence and culture in the Wilmington market. “

Bill Saffo’s ribbon cutting with Wilmington May at his new office is scheduled for 11:00 am on Tuesday, August 10th at 6 Market St.


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