Commercial real estate bets heavily on coworking



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I had a pretty good scam a few years ago that got me a coworking space at a discounted price. I paid $ 35 a month for an app that gave me access to various coworking spaces based on an honor system for users logging their hours of work – sometimes I logged my hours accurately, sometimes I didn’t, and sometimes I “forgot” to keep a journal. them together. In my defense, I was a struggling freelancer living paycheck to paycheck in New York, barely getting rent, and I found it hard to see it as anything more than a victimless crime. The space I “stole” was luxurious, almost certainly filled with venture capital money and was never more than half full; I didn’t feel guilty for sitting in a chair that would otherwise be empty and typing quietly on my laptop. Plus, getting paid for a job is a bit of a scam – a scam that now seems particularly frustrating in a post-pandemic world where many are frustrated with work stopping completely.

Still, as the office classroom is slowly being dragged back into the real office, the coworking space is also recovering from the pandemic recession – but companies are no longer trying to instill in us the idea that sitting in their shiny cameras with Wi-Fi is desirable. Remember WeWork? Wing? IN capitalist kibbutz and the empire of girls? On the contrary, many premises with many new investments or extensions are downright boring. Is the post-pandemic worker so hungry for a place to work outside of his apartment that he would pay a company called Industrious – Industrious – slightly larger than a table? Not me! Not this time!

When I paid to work together, I was essentially paying to sit in a quiet room that wasn’t even always quiet – on most days, startup meetings were held at adjacent tables, and tech brothers walked around, talking loudly into their phones. … I went because this was not my apartment, the library was too far away, and the cafe was too crowded. In my long past life, which involved paid work, I was paid to come to the office with my colleagues; working together, I paid to come to one where I didn’t know anyone, and it was very sad. In post-pandemic life, the contrast is further intensified: we are fighting a decisive shattering of the very American illusion that work is inherently virtuous, rewarding, and worthy. Many of those who coped with the pandemic are now emaciated and burn out; others quitting work rearrange priorities and enjoy life more. At the same time, the tight office policies of many employers are softening, and long-term telecommuting is increasingly becoming an option after a year at home has tested its effectiveness. This is why many growth rate in coworking spaces in 2021, especially by large commercial real estate developers.

Only New York has a lot to choose from. there is Green tablepromoting sustainability and fruit water; Regus promises places designed to work together, such as “shared lounges” that look a lot like coffee booths. Farm, a heavy succulent space with a rustic history of origin (“We found a century-old barn on agricultural land in Southern Missouri and carefully transported it piece by piece to New York City”) may be more visually interesting, but in the end there is still only a place to work … So it’s fitting that two of the biggest new coworking contributors are the ones with the harshest capitalist names, including Industrious and another one called Workville. In FebruaryCBRE Group, Inc., the world’s largest real estate services company, has split over $ 200 million for a 35 percent stake in Industrious. As well as Workville, which the just opened new 60,000 square foot downtown office advertises a number of “Best coworking space” praise; its co-founder called it in To your health coworking spaces.

As their name suggests, these seats are just utilitarian – they provide you with a good place to place your laptop so you can work with peace of mind. While you can choose the locations and aesthetics of the coworking space, there is no race for convenience, no attempt to turn collaboration into more than work. There is not even a free beer anymore… All of this is in stark contrast to the previous boom in coworking. WeWork and Wing sold not only laptop space, but also a lifestyle, maybe even a corporate identity – this is how they managed to make collaboration an exciting trend that can enrich you personally and professionally. To date, the most interesting offer from Workville There seems to be a connection between “lots of natural sunlight” and an outdoor terrace. Industrious wants to sell you “elevated spaces that inspire productivity,” which include amenities such as oak tables, phone booths and fully stocked refrigerators. These places will make you think of utopia as a place where you do a lot of work.

After many of us have been locked in our homes with only a job for the company, this is almost not enough. With the plague on the doorstep, many have come to the conclusion that the time we spend at work is the least significant part of our existence. New York Time, in his infinite wisdom, announced that “YOLOing could be the defining trend in HR of the Year” after interviewing both a lawyer who quit his high-ranking job to spend more time with his wife and dog, and a customer at a clothing company who decided to give up his promising career trajectories and a six-figure salary to explore alternative routes such as “moving to the Caribbean and starting a travel business.” And why not? After all, we are all racing towards death – our time on this rock is limited, our bodies are decaying, and the future is uncertain. Are we going to devote what little time we have to the enrichment of a corporation? Having survived a pandemic? I think no.

Perhaps the disintegration of desktop sharing centers as a way of life, plus the clarifying effect of living in a pandemic, has led to the necessary wake-up call: after all, coworking is just a place to find work. done, and anyone who tries to convince you otherwise is clearly trying to sell you something. But now that the illusion of working together as a way of life has collapsed, just in time when the illusion of working as a way of life has collapsed, the space to work together has never looked less enticing. I don’t think I will be paying for laptop space anytime soon.


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