Buyside Launches New Assessment Home Pages Feature



After years of collecting behavioral data from home buyers and sellers at the largest real estate brokerages in the country, Buyside is proud to announce the start of its expansion into essential and ancillary services, focusing on the homeowner.

By the time the average U.S. homeowner retires, it is often claimed that 83% of his fortune will be in his real estate, but the problem is that most homeowners do not consider their home an asset. The new Buyside feature allows the millions of homeowners currently receiving a Home Appraisal Report from Buyside to now see a personalized Home Equity Dashboard

“According to the NAR, more than 69% of buyers have a home for sale, so in fact, homeowners are the first buyers. Buyside helps real estate agents and loan officers attract homeowners not only with home appraisal tools, but also with proprietary equity-in-home equity optimization tips so that homeowners can now truly view their home as an asset. This positions real estate and fixed assets agents as financial advisors and knowledge brokers in their local markets – and, to some extent, we believe it helps increase financial literacy at home across the country, says Charles J. Williams IV, CEO of Buyside.

The new features are not only responsible for how much someone’s home is worth, but they also provide estimates of how much capital homeowners have, ideas and advice on what they can do with that capital, and how they can get pre-approved to use theirs. capital. Many existing Buyside customers have already started implementing this new enhancement and have also partnered with their mortgage partners to drive customer retention, referrals and effective lead generation.

“It’s always great to see R&D investments become a reality, especially when they have such a big impact on our clients’ businesses,” added Williams. “We realized the need to help educate homeowners and in turn help our clients and their other businesses that handle transactions such as mortgages, insurance and title deeds. After years of amassing billions of consumer behavioral cues about the biggest deal of their lives, we are now expanding to support real estate essential and ancillary services as they strive to improve relationships, personalization and retention. ”

Buyside is actively developing the product with additional features coming in the third quarter, such as smart analytics to determine who will make the next transaction based on their behavior and similar travel experiences others have taken in the past. The first pilot projects showed that Buyside forecasts are 5 times better than other published approaches.

About Buyside

Buyside is a data analytics and marketing company whose mission is to help real estate brokers and lenders profit from their largest untapped asset – data. Buyside collects behavioral signals from buyers and homeowners, using them to generate actionable ideas and smart marketing tools that help brokers capture leads, get more listings and close more transactions. For more information visit or email

In 2020, Buyside customers closed about $ 20 billion in sales through Buyside, averaging over 3,000% ROI. Having recently realized the $ 1 trillion sales opportunities featured on Buyside home appraisal pages and currently supporting over 80 corporate-sized real estate brokerages including Howard Hanna, Baird & Warner, Douglas Elliman, Berkshire Hathaway Home Services and many more, Buyside continues their growth due to the transition to other verticals.


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