Ask a real estate expert in the Hamptons! Sarah Goldfarb on what the average East End home is worth right now, trends to watch out for, and more!

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Meet Sara Golfarbwhich certainly does its best when it comes to Hampton real estate. Even though she officially became a broker just a year and a half ago, she has achieved incredible success with Alexander Elliman’s top ranked Douglas Elliman team, who is also Head of Marketing and Operations. With a multifaceted career history combined with a visionary approach and a flair for taste, she has established herself as an influential broker. That’s what makes it work!

You are a native of New York! How does your upbringing affect your personality and work ethic?
I think New Yorkers have a different mindset when it comes to work and how you handle things, whether it’s pressure, rush, or that everyone wants it to be done yesterday! Here in the Hamptons, work in New York and the corporate environment prior to real estate becomes an advantage. These all affect execution when it comes to timeliness in this market.

How did you get into real estate?
Before real estate, I worked for various Fortune 500 and technology companies. I have worked in the financial technology industry for about ten years and have had extensive experience working with senior executives and managing multi-million dollar marketing budgets. I have owned this Hamptons for about 10 years and have done freelance marketing with some small companies as a volunteer. I got to know the developer, Joe Farrell, and ended up working for the Farrell Building Co. for two years helping found the Farrell Organization and helping him sell his inventory.

How did you become the head of marketing and operations at the Alexander Team?
I have been working in Alexander’s team for about two years. Alexander’s team was the # 1 team in the country after Douglas Elliman for two consecutive years. This year alone, we made billions of dollars in sales; it’s incredible. Interestingly, when I started out as Head of Marketing and Operations, I had a license, but I was not an intermediary. I only started selling and working with clients in January 2020. Real estate is already an emotional purchase, but when you have a pandemic and people worry about the health and safety of their families, it adds a whole different level to the process. I learned in one year what people learn in 10. It was incredible!

What does a typical day look like to you?
As soon as I wake up, I check the listing systems. Every minute counts! I have to make sure I can see what is happening right away. I start every morning at SLT in East Hampton, then stop by and have coffee at Sylvester & Co. They have Dreamy Coffee, the best coffee ever! Then I schedule shows, check everything we have in the contract or the market, send emails and make sure brokers are aware of what we have but not sold. Three to five days a week I am full of performances in the afternoon. But everything changes in real time, and sometimes I live in the car for half a day!

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What do all successful agents have in common?
Good agents do work 24/7; you make yourself available. Good agents understand the concept of momentum. Once you’re in the process, keep going! Tell us about your 2020 highs. I started with work in January, sold over $ 45 million worth of properties and made about $ 1.5 million in rent. I also sold five Gurney residences in 10 months. I had an astronomical year and I worked hard on it. I was No. 11 in the Hamptons on the top 20 leaderboard with some incredible agents. There are some excellent agents here on earth at Douglas Elliman. It was very interesting for me to be on the list with them.

Tell us about your 2020 highs.
I started with work in January, sold over $ 45 million worth of properties and made almost $ 1.5 million in rent. I also sold five Gurney residences in 10 months. I had an astronomical year and I worked hard on it. I was No. 11 in the Hamptons on the top 20 leaderboard with some incredible agents. There are some excellent agents here on earth in Douglas Elliman. It was very interesting for me to be on the list with them.

What’s the goal for 2021?
We’ve gone half a year and made more sales than in 2020 alone! We have a lot of things to do. This is an exciting second year that my team and I are fully here. I’m aiming to be in the top 10 this year!

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What’s so amazing about the Hampton market right now?
Location is still an important factor, but home and space are front and center. People are now ready to donate [on location] a little more, and they are ready to drive the extra five minutes. The average price and buy-in are now close to $ 2.5 million. This is an incredible number when it was probably in the mid to low $ 1 million range prior to COVID.

What are people always looking for in the East?
A turnkey property, ready to move in, where the buyer hardly needs to take care of the house. The in-house gym will also be a constant trend.

What else do you see trending?
Boutique Builders: We are now seeing this higher level of quality and you don’t need to be a market leader to experience it. Another trend is the impeccable lifestyle that you can live somewhere, for example, at Gurney’s Residences, where you can order Scarpetta room service. People understand the appeal of living with an attached spa. I think people are encouraged that they don’t have to lift a finger when it comes to maintenance! I have seen many people buying additional properties for family or staff. When people go out, they go out in large groups, so they need extra space. Another trend that I see is the “mortgage marriage” trend. People buy before they get married as they see asset ownership as a higher priority. This is an interesting concept and I think it will continue as younger generations continue to increase their personal wealth and want to continue to increase their personal wealth and want to invest in opportunities other than the stock market.

What are you doing now?
I also do real estate development! I am currently working on the specification. I do it at the price at which we see the maximum speed [$2.5 million]… I design it; it will be at Sag Harbor. I would describe myself as someone who is market-savvy, design-savvy, and can manage multiple projects. I have a team of people working on this, and I chose everything that is there. It will be beautiful!

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