American Pacific Mortgage Increases Borrower Retention by 50 Percent

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American Pacific Mortgage turned to CRM and customer interaction technologies as the company faced a rapid influx of applications. Thus, the company was able to increase its borrower retention rate by 50%.

APM used CRM Total Expert and a customer engagement platform that offered real-time identification of refinancing opportunities through integration with Sales Boomerang. He then launched an automated communication that supports clients continuing their refinancing journey, according to Press release

“Given the rapid influx of applications, our team couldn’t handle this without automation,” said Michael Guidotti, vice president of integration and industry technology for American Pacific Mortgage.

“By simplifying the way loan officers communicate with their clients, APM used intelligent automation to achieve a 50% increase in borrower retention from 2019 to 2020. From Q1 to Q4 2020, the lender also doubled the processing of refinancing applications and increased sales by almost 60%, ”the statement said.

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