AMC Offers Free Popcorn to Retailers After 1.400% Growth

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(Bloomberg) – AMC Entertainment Holdings Inc. relies on this phenomenon associated with the stock of memes.

On Wednesday, the theater launched a new initiative to promote “face-to-face communication” with individual investors, which helped lift AMC shares this year by 1400% by rewarding them with free tickets and free popcorn.

“Many of our investors have shown support and confidence in AMC … After all, these people are the owners of AMC, and I work for them,” Chief Executive Officer Adam Aron said Wednesday.

According to the report, as of March 11, more than 3.2 million private investors owned a stake in AMC. These investors have the opportunity to participate in the program ahead of the company’s shareholders’ meeting on July 29th.

Movie theater shares rose again in Wednesday’s premiere, surging 20% ​​to $ 38.55 at 8 a.m. New York City after more than doubling in value last month and after hitting a fresh high on Wednesday. The latest news comes after the company raised $ 230.5 million on Tuesday from the sale of Mudrick Capital Management shares.

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