Communication defines everything you do as a real estate agent, whether it is explaining the buying process to a first-time buyer, discussing an offer for a seller, or marketing to potential clients through social media, your website or your blog. Here are six ways real estate agents can learn to master good communication skills.
1. Consider your body language. Imagine: you are in the center negotiations for the sale of a houseand you represent the sellers. You tell the buyer’s agent that your customers are open to discussing an offer, but you’ve crossed your arms and haven’t looked into your eyes yet. You might say that the two of you can carry this deal to the final table, but your body language suggests otherwise. Remember, you are in constant communication, even when you are not talking.
2. Share your stories and experiences. When you share stories and experiences with your customers, you engage them and build trust. You let them know that you “were there, did it” and have the experience and knowledge to help them go through the same experience. You also engage them in conversation and engage them in conversation.
3. Listen, repeat and ask questions. Listening is the key to communication. Ask questions and rephrase what the other person has just said. This shows that you are interested in what they are saying and you pay attention to them. It also helps to clarify any points that you may have misunderstood.
4. Don’t get distracted. Put your cell phone away, stop answering emails, and focus on the conversation you have. In today’s technology-driven society, this is a common mistake that real estate agents should avoid. It can be difficult to move away from your devices, but effective face-to-face communication depends on it.
5. Be short and specific. Keep emails short and sweet without missing a beat. Be as short and specific as possible. This also applies to oral communication.
6. Make eye contact. Good eye contact is another essential skill that real estate agents must master. It may seem a little odd to look people in the eye. But Dale Carnegie, author ofHow to Win Friends and Influence People. ”Cites several studies that show that eye contact conveys truth and honor. In some cases, overuse of eye contact can upset the other person. Look straight in the eyes from time to time, but don’t go too far.
7. Determine the best communication method for each client. You can use email to communicate with clients, but your client may prefer a phone call. At the beginning of your client-agent relationship, ask the client what kind of communication they prefer: phone, text messages, email, or face-to-face meetings.
Practice leads to excellence
The more practice new real estate agents get when working with buyers, sellers, real estate affiliates and others, the easier it becomes to communicate effectively. Good communication takes practice, but it’s worth it. Improving your communication skills will improve not only your real estate career, but your life as well.
McKissock Learning is the leading national online real estate school offering continuing education and training courses to hundreds of thousands of real estate agents across the country. Part of the family of leading educational brands Colibri Real Estate, McKissock Learningtogether with related schools Express Real Estate, Graduate School of Real Estate, Allied schools, Luxury Homes Marketing Institute, Gold Coast schools, Rockwell Institute as well as Hondros Education Grouphelps real estate professionals achieve sustainable success at every stage of their real estate careers. Find out more at mckissock.com/real-estate…