This is an extremely competitive industry, so real estate agents constantly need to find new and innovative ways to differentiate – this is especially true in the past year.
The booming 2020 market has forced real estate agents across the country to take a step back and learn the habits and techniques that help them stay ahead of their competitors and stay one step ahead of them. Homesnap recently spoke to a number of high performing agents about how they are managing the current post-COVID real estate market and the tools and techniques they use to stay on top of their competitors.
Here are five ways to differentiate agents:
1. Use CRM and shortcuts to stay connected and keep in touch with customers.
Kendall Bonner, broker / owner of RE / MAX Capital Realty, and Sara Renard, licensed broker Windermere Realty Trust, both share their thoughts on how to keep in touch with clients. They highlight the importance of using a CRM tool to track reach and follow up.
“I started using CRM to organize and prioritize my next steps. This is not the first call, which presents a real problem, it is constant communication with people. I use Follow Up Boss to remind me who to call, when to call and what to discuss with them, ”Bonner says. “Step two was to create templates and shortcuts. I use templates in CRM and shortcuts on iPhone to quickly send frequently used messages. It was definitely a “little” thing that saved me a ton of time. Since I am personalizing this automation, no one knows that it took me five seconds and three clicks to send them their private message! “
“I worked very hard to update my CRM system and check it every day. Windermere offers a really great CRM service where you can set how often you want to talk to customers and a reminder will appear about who you need to contact that day, ”Renard says. “I try to do five touches every day – whether it’s sending them handwritten notes, checking with text or calling, or checking on their social media to see what they’ve been up to and if there is anything I can do with them. talk. … “
2. Focus not only on your reputation with customers, but also in the industry.
Agents tend to pay more attention to their reputation and the relationship with their clients, but building long-term relationships with other real estate professionals can help expand the business and simplify day-to-day operations. Renard shares that this was the biggest lesson she has learned so far.
“I think one of the most important keys to success is really strong relationships with other people in the industry. It’s not only about having a good reputation with your customers so they can refer you to friends and family, but it’s also about focusing on relationships with the industry, ”says Renard. “Collaborating agents are very important – when they see your name on a listing or offer, you want them to be thrilled to partner with you.”
“Also, it’s important to have good mortgage brokers you can refer your clients to, know who your trusted lenders are, who have reliable funding with fast closure, and finally have a good directory of contractors so that when you need a background check or your the buyers and the seller need to fix things quickly, you have people you can call and they will answer the call, ”adds Renard. “This relationship is not only an argument for buyers and sellers to work with you, but it also makes your daily life a lot easier.”
3. Personalized video messaging can be fast, easy, and effective.
Authentic and personalized video is extremely effective for real estate marketing because it can help build and maintain personal relationships and connections.
“I am using a program / application called BigVu record and record frequently used video messages. However, when I write them down, I use the person’s name! So again, I don’t have to think too much about what I’m going to say, because it’s already written in the script, but it’s personalized with that person’s name, ”Bonner says. “Now I am efficient, automated and personal! Victory, victory, victory! “
4. Remember your importance to society.
While platforms like Homesnap help agents stay connected, it’s easy to feel isolated while working from home and only communicating virtually. Rachel Lasek, REALTOR® of Piatt Sotheby’s International Realty, spoke about the importance of focusing on your community and offering support where possible.
“A sense of community is an important focus this year. Agents bring families and communities together, and a sense of support for others has become the backbone of our business, ”says Lakek. “Even if we have to do it virtually, we still want to bring a sense of community. To this end, we have focused much of our marketing on personal, including branding, custom note cards, and agent functions in local publications. We also host virtual meetings and networking events at least three times a week. ”
5. Hard work, discipline and dedication pay off.
Success doesn’t come easily. Deepak Hemrajani, Broker, Founder and CEO of The DH Citadel Real Estate shares how his passion for real estate has helped him stay ahead of the competition and love his day-to-day job.
“I am passionate and obsessed with what I do, and it seems to me that I have not worked a day in my life,” says Hemrajani. “I believe in hard work, discipline and dedication. To be successful, you must apply these qualities in your daily life, and I try to spend time with people who inspire me to do more. ”
Although the last year and a half has been a turbulent time for the real estate market, the market remains very active. Homes continue to sell at a historically high rate, but agents remain on the verge of wondering when a slowdown could occur. No one knows exactly what to expect in the coming months, but agents can heed the tips above to overcome the competition and become the most effective agents.
For more information please visit www.homesnap.com…