3 Books Every Aspiring Real Estate Agent Must Read



New agents can choose from a variety of materials. To help, Jonathan Spears, Florida’s chief agent, donated three of his must-read books to Inman.

New to the industry? Start with everything you need to know about the early decisions that will shape your career, including choosing a broker, researching your market, building an online presence, budgeting, getting leads, marketing listings, and more. If you are a team leader or broker owner, New Agent Month will be packed with resources to help your new hires navigate.

Jonathan Spears real estate company, Sotheby’s Picturesque International Property in northwest Florida.

At just 29, he has surpassed $ 1 billion in career sales and leads one of the most productive mid-sized teams in the country. Spears Group

He told Inman that his success is the result of patience, perseverance, trust and knowledge.

Spears dominates the Northwest Florida luxury market today, but he didn’t start out as a top contender. In fact, he began his real estate career as an assistant with a foreclosure firm.

To enter the luxury goods market, Spears needed to improve his skills and broaden his knowledge of the industry, which he is still working on and encouraging others to do.

But the learning task is often difficult. There is a ton of content in between courses, videos, and bestsellers. agents you can choose from.

To facilitate this decision, Spears gave Inman three books that he recommends to those who are just starting their own business.

Selling Ninja: Subtle Skills, Great Results

Book Selling Ninja: Subtle Skills. Great results, offers step-by-step guidance on how sellers can change their methods to sell more and increase their hourly income.

“This is a terrific foundation book that focuses on building relationships as the centerpiece of a sales strategy. This is the best choice for moving from a “salesperson” to a “consultant,” Spears said.

Author Larry Kendall is the founder of a real estate company, Group, Inc.… The company has just under 200 sales representatives and six offices in Northern Colorado. Kendall is also the founder Ninja Sales Training System, which is taught to the general public through installations.

“If you follow the system, you will achieve great success. And at the same time, you will never find yourself in the position of being rejected. We call it a system because it will work for you regardless of your personality and regardless of the market you are in, ”Kendall said in an interview. introductory video

Five Team Dysfunctions: A Leadership Fable

Posted by Patrick Lencioni, TFive Team Dysfunctions: A Leadership Fable Introduces readers to the struggle for leadership by CEO Katherine Petersen. Throughout history, Lencioni discovers dysfunctions that even the best teams can fight over.

“This is great reading about the pitfalls of a dysfunctional team and how to run a healthy organization. I would recommend this book to anyone currently working in a team or looking to build a team, ”Spears told Inmanu.

Lencioni is the founder Table Group, a consulting company and author of the book 12 books, circulation over 7 million copies

Rich Dad’s Cash Flow Quadrant: A Guide to Financial Freedom

Book Rich Dad’s Cash Flow Quadrant: A Guide to Financial Freedom written by famous Robert Kiyosaki… According to the online description, it aims to teach readers how to work less, earn more, pay less taxes, and become financially free.

“I would recommend this book to anyone with an entrepreneurial spirit and looking to expand their business. This is a book that teaches you how to work “on” your business, not always “work,” Spears said.

Kiyosaki is a businessman and author of the bestselling personal finance book, Rich Dad Poor Dad. He is also the founder Rich dadwhich offers educational tools for business growth and personal finance.

Libertina Brandt Email


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